Revision with unchanged content. The important features of Hollywood narrative have been listed in several manuals for screenwriters. Based on the analyses of a great number of films, the writers of these books claim that there are common story elements and designs in successful Hollywood movies. Interestingly many of these manuals mention Aristotle’s Poetics as an important book for any screenwriter. But how could a book written 2300 years before modern entertainment industry give valuable insights into creating movies aiming at profit maximisation? There is one aspect of Aristotle’s theory which lacks proper analysis in academic and non-academic literature of narrative and screenwriting. This is Aristotle’s remarkable insight of the connection between story design and audience effects. In this book the author explores the nature of desired entertainment effects revealed by recent cognitive-empirical research and demonstrates how Aristotle’s many textual strategies such as hamartia and undeserved suffering can be used in intensifying these effects. The Poetics is even more important for the entertainment industry than has previously been understood. This book will be of interest to all those studying and trying to create popular entertainment and media messages. The author can be reached at his website: www.storyexperience.com.
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Ph.D.in Mass Communication.Story consultant.
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