The Commercialization of Intangible Assets: Strategies for Exploiting Technological Innovations under Market Uncertainty

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9783836476621: The Commercialization of Intangible Assets: Strategies for Exploiting Technological Innovations under Market Uncertainty

Nowadays firms accumulate large stocks of unexploited technologies that can be transformed into new sources of profits. However, the commercialization of intangible assets is a complex process determined by several factors such as uncertainty, production capabilities and the interaction of firms in markets for technology. This book explores the optimal commercialization strategy for patented technologies. When the market value of intangibles is uncertain and the costs associated with the commercialization of the idea are irreversible, there is an option value to delay the acquisition of complementary assets to produce in-house, creating a potential incentive to license. This study shows that market uncertainty increases the reservation value of the licensor, making it more difficult to engage in technology licensing deals. Given the uncertainty in the market value of the patent to be commercialized, the firm prefers to wait and see, rather than to license a technology that can be more valuable in the future. The results presented in this book have important implications for business policy, shedding some light on the process of commercialization of new technologies.

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About the Author:

Raoul Gonzalez earned a Ph.D. in Economics & Business from Universitat Pompeu Fabra. Mr. Gonzalez is currently a Manager with Deloitte Tax LLPs Transfer Pricing Service Line. He specializes in assisting multinational companies valuing the cross-border transfer of intangible property on a broad range of industries.

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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | Strategies for Exploiting Technological Innovations under Market Uncertainty | Nowadays firms accumulate large stocks of unexploitedtechnologies that can be transformed into new sources of profits.However, the commercialization of intangible assets is a complexprocess determined by several factors such as uncertainty,production capabilities and the interaction of firms in markets fortechnology. This book explores the optimal commercializationstrategy for patented technologies. When the market value ofintangibles is uncertain and the costs associated with thecommercialization of the idea are irreversible, there is an optionvalue to delay the acquisition of complementary assets to producein-house, creating a potential incentive to license. This studyshows that market uncertainty increases the reservation value ofthe licensor, making it more difficult to engage in technologylicensing deals. Given the uncertainty in the market value of thepatent to be commercialized, the firm prefers to wait and see,rather than to license a technology that can be more valuable inthe future. The results presented in this book have importantimplications for business policy, shedding some light on theprocess of commercialization of new technologies. | Format: Paperback | Language/Sprache: english | 94 gr | 56 pp. Bookseller Inventory # K9783836476621

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Book Description VDM Verlag Dr. Mueller e.K., Germany, 2008. Paperback. Book Condition: New. 222 x 146 mm. Language: English . Brand New Book ***** Print on Demand *****.Nowadays firms accumulate large stocks of unexploited technologies that can be transformed into new sources of profits. However, the commercialization of intangible assets is a complex process determined by several factors such as uncertainty, production capabilities and the interaction of firms in markets for technology. This book explores the optimal commercialization strategy for patented technologies. When the market value of intangibles is uncertain and the costs associated with the commercialization of the idea are irreversible, there is an option value to delay the acquisition of complementary assets to produce in-house, creating a potential incentive to license. This study shows that market uncertainty increases the reservation value of the licensor, making it more difficult to engage in technology licensing deals. Given the uncertainty in the market value of the patent to be commercialized, the firm prefers to wait and see, rather than to license a technology that can be more valuable in the future. The results presented in this book have important implications for business policy, shedding some light on the process of commercialization of new technologies. Bookseller Inventory # AAV9783836476621

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Book Description VDM Verlag Mai 2008, 2008. Taschenbuch. Book Condition: Neu. 220x150x3 mm. Neuware - Nowadays firms accumulate large stocks of unexploitedtechnologies that can be transformed into new sources of profits.However, the commercialization of intangible assets is a complexprocess determined by several factors such as uncertainty,production capabilities and the interaction of firms in markets fortechnology. This book explores the optimal commercializationstrategy for patented technologies. When the market value ofintangibles is uncertain and the costs associated with thecommercialization of the idea are irreversible, there is an optionvalue to delay the acquisition of complementary assets to producein-house, creating a potential incentive to license. This studyshows that market uncertainty increases the reservation value ofthe licensor, making it more difficult to engage in technologylicensing deals. Given the uncertainty in the market value of thepatent to be commercialized, the firm prefers to wait and see,rather than to license a technology that can be more valuable inthe future. The results presented in this book have importantimplications for business policy, shedding some light on theprocess of commercialization of new technologies. 56 pp. Englisch. Bookseller Inventory # 9783836476621

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Book Description VDM Verlag Mai 2008, 2008. Taschenbuch. Book Condition: Neu. 220x150x3 mm. Neuware - Nowadays firms accumulate large stocks of unexploitedtechnologies that can be transformed into new sources of profits.However, the commercialization of intangible assets is a complexprocess determined by several factors such as uncertainty,production capabilities and the interaction of firms in markets fortechnology. This book explores the optimal commercializationstrategy for patented technologies. When the market value ofintangibles is uncertain and the costs associated with thecommercialization of the idea are irreversible, there is an optionvalue to delay the acquisition of complementary assets to producein-house, creating a potential incentive to license. This studyshows that market uncertainty increases the reservation value ofthe licensor, making it more difficult to engage in technologylicensing deals. Given the uncertainty in the market value of thepatent to be commercialized, the firm prefers to wait and see,rather than to license a technology that can be more valuable inthe future. The results presented in this book have importantimplications for business policy, shedding some light on theprocess of commercialization of new technologies. 56 pp. Englisch. Bookseller Inventory # 9783836476621

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