Mode D&AD 50

ISBN 13: 9783836539364

D&AD 50

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9783836539364: D&AD 50

Excellence in visual thinking: Celebrating 50 years of outstanding creativity in design and art direction   The annual D&AD Awards honor outstanding creativity, originality, technical excellence, and innovation in design and advertising. Every year, thousands of entrants submit a host of crazy, beautiful, thought-provoking, sublime and, occasionally, winning entries. Panels of rigorous judges debate, sometimes for days on end, to decide on the best work, which all appears in the annual book; the best of the best get nominations, favorites receive a Yellow Pencil, and sometimes but not always, there are entries that are so incredible that they receive the highest accolade: a Black Pencil.

For this special anniversary volume, each of the last 50 years is represented by a D&AD president or other key figure who shares his or her favorites from the year. Interspersed stories, biographies, and a timeline document the history of D&AD and the development of the industry, through the experiences of creative individuals who have been most involved with its evolution. From the birth of TV advertising in the sixties to the digital revolution of the 2000s, D&AD has lived through it all and helped to shape what it is today. This is the chance to explore the best from the world of creative communications over the past five decades.   Text in English, French, and German

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D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards―the industry’s biggest and best―rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.

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Book Description Book Condition: New. Celebrating 50 years of outstanding creativity in design and art directionThe annual D&AD Awards honor outstanding creativity, originality, technical excellence, and innovation in design and adve.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 368 pages. 2.320. Bookseller Inventory # 9783836539364

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Book Description Taschen Verlag Nov 2012, 2012. Taschenbuch. Book Condition: Neu. Neuware - Schönheit siegt!Zur Feier von 50 Jahren Kreativität in Design und ArtdirectionBei den alljährlichen D&AD Awards werden Originalität, technische Exzellenz und Innovation in Grafikdesign und Werbung ausgezeichnet. Tausende Bewerber reichen verrückte, bildschöne, zum Nachdenken anregende und - bisweilen - sogar siegreiche Arbeiten ein. Strenge Jurys beraten schon mal tagelang, welche Werke es verdienen, im Jahrbuch veröffentlicht zu werden. Die besten erhalten eine Nominierung, die Gewinner werden mit dem Yellow Pencil ausgezeichnet, und ab und an ist eine Arbeit so unvergleichlich, dass sie die höchste Auszeichnung erhält: den Black Pencil.Für diese Jubiläumsausgabe stellt für jedes der vergangenen 50 Jahre ein Präsident oder eine andere Schlüsselfigur der D&AD Awards seine oder ihre Favoriten des jeweiligen Jahres vor. Neben Kurzbiografien und einer Zeitleiste dokumentieren Anekdoten von bekannten Kreativen die Geschichte des D&AD und die Entwicklung der Branche. Von den Kinderjahren der TV-Werbung in den 1960ern bis zur digitalen Revolution hat D&AD ist eine gemeinnützige Stiftung, die 1962 in London von Kreativrebellen wie David Bailey, Terence Donovan und Alan Fletcher, gegründet wurde. In ihren Jurys und auf den Gewinnerlisten finden sich führende und legendäre Vertreter der Branche. Mit der Förderung der kreativen Kommunikation und den Preisen für die besten Praktiker setzt D&AD neue Maßstäbe. Bei den jährlichen D&AD die Kreativbranche mitgeformt. Dieser Band bietet die Gelegenheit, das Beste aus der Welt der kreativen Kommunikation der vergangenen fünf Jahrzehnte zu entdecken. 359 pp. Englisch. Bookseller Inventory # 9783836539364

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