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Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model - Softcover
Synopsis
In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).
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- PublisherBod - Books on Demand
- Publication date2008
- ISBN 10 3836658720
- ISBN 13 9783836658720
- BindingPaperback
- LanguageEnglish
- Number of pages108
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Methods for Assessing Brand Value A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator model
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Methods for Assessing Brand Value
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Diplomica Verlag Apr 2008, 2008
ISBN 10: 3836658720
ISBN 13: 9783836658720
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today¿s highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important.The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting). 110 pp. Englisch. Seller Inventory # 9783836658720
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Methods for Assessing Brand Value : A Comparison between the Interbrand Model and the BBDO¿s Brand Equity Evaluator model
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today¿s highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important.The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting). Seller Inventory # 9783836658720
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Methods for Assessing Brand Value
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Methods for Assessing Brand Value | A Comparison between the Interbrand Model and the BBDO¿s Brand Equity Evaluator model
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Taschenbuch. Condition: Neu. Methods for Assessing Brand Value | A Comparison between the Interbrand Model and the BBDO¿s Brand Equity Evaluator model | Tatiana Soto J. | Taschenbuch | Paperback | 110 S. | Englisch | 2008 | Diplomica Verlag | EAN 9783836658720 | Verantwortliche Person für die EU: Dryas Verlag, ein Imprint der Bedey und Thoms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]dryas[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 101837476
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