Balanced Sustainability Marketing: How a Fish Processor Deals with the Shortage of a Natural Resource

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9783838114989: Balanced Sustainability Marketing: How a Fish Processor Deals with the Shortage of a Natural Resource
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Overfishing of the world's oceans is slowly but surely robbing the fish processing industry of its livelihood. Stocks of groundfish, the most important resource for the production of fish fingers, have been halved over the past twenty years. Sustainability marketing therefore accords a high value to fish manufacturers. Marketing of fish products from sustainably-managed fisheries is a strategy used by fish processing industry not only to enhance its image but also to ensure its economic survival. Since resource shortage necessitates a rapid and effective switch from a conventional to a sustainable value chain, the supplier relationship is gaining new relevance in marketing, besides customer orientation. The fish processing business must face this challenge as the initiator and coordinator in the sustainable value chain, and address bottlenecks on the sales and procurement market through "Balanced Sustainability Marketing". This research examines the Balanced Sustainability Marketing Strategy adopted by sustainability pioneer Unilever between 1995 and 2008, taking into account the growing focus on sustainability in the seafood industry.

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Katharina E. Leitner holds an MSc in Genetics, a European Masterin Environmental Management and a PhD in Business Administration.She has devoted her career to corporate idea generation, ideacoaching, development of business innovation techniques andsustainability marketing in the food industry. More information:http://www.fisharefriends.org

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Leitner Katharina E (author)
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Book Description Condition: New. Publisher/Verlag: Südwestdeutscher Verlag für Hochschulschriften | How a Fish Processor Deals with the Shortage of a Natural Resource | Overfishing of the world's oceans is slowly but surely robbing the fish processing industry of its livelihood. Stocks of groundfish, the most important resource for the production of fish fingers, have been halved over the past twenty years. Sustainability marketing therefore accords a high value to fish manufacturers. Marketing of fish products from sustainably-managed fisheries is a strategy used by fish processing industry not only to enhance its image but also to ensure its economic survival. Since resource shortage necessitates a rapid and effective switch from a conventional to a sustainable value chain, the supplier relationship is gaining new relevance in marketing, besides customer orientation. The fish processing business must face this challenge as the initiator and coordinator in the sustainable value chain, and address bottlenecks on the sales and procurement market through "Balanced Sustainability Marketing". This research examines the Balanced Sustainability Marketing Strategy adopted by sustainability pioneer Unilever between 1995 and 2008, taking into account the growing focus on sustainability in the seafood industry. | Format: Paperback | Language/Sprache: english | 520 gr | 220x150x19 mm | 380 pp. Seller Inventory # K9783838114989

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Book Description Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Okt 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Overfishing of the world's oceans is slowly but surely robbing the fish processing industry of its livelihood. Stocks of groundfish, the most important resource for the production of fish fingers, have been halved over the past twenty years. Sustainability marketing therefore accords a high value to fish manufacturers. Marketing of fish products from sustainably-managed fisheries is a strategy used by fish processing industry not only to enhance its image but also to ensure its economic survival. Since resource shortage necessitates a rapid and effective switch from a conventional to a sustainable value chain, the supplier relationship is gaining new relevance in marketing, besides customer orientation. The fish processing business must face this challenge as the initiator and coordinator in the sustainable value chain, and address bottlenecks on the sales and procurement market through 'Balanced Sustainability Marketing'. This research examines the Balanced Sustainability Marketing Strategy adopted by sustainability pioneer Unilever between 1995 and 2008, taking into account the growing focus on sustainability in the seafood industry. 380 pp. Englisch. Seller Inventory # 9783838114989

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Book Description Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Okt 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Overfishing of the world's oceans is slowly but surely robbing the fish processing industry of its livelihood. Stocks of groundfish, the most important resource for the production of fish fingers, have been halved over the past twenty years. Sustainability marketing therefore accords a high value to fish manufacturers. Marketing of fish products from sustainably-managed fisheries is a strategy used by fish processing industry not only to enhance its image but also to ensure its economic survival. Since resource shortage necessitates a rapid and effective switch from a conventional to a sustainable value chain, the supplier relationship is gaining new relevance in marketing, besides customer orientation. The fish processing business must face this challenge as the initiator and coordinator in the sustainable value chain, and address bottlenecks on the sales and procurement market through 'Balanced Sustainability Marketing'. This research examines the Balanced Sustainability Marketing Strategy adopted by sustainability pioneer Unilever between 1995 and 2008, taking into account the growing focus on sustainability in the seafood industry. 380 pp. Englisch. Seller Inventory # 9783838114989

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Book Description Südwestdeutscher Verlag Für Hochschulschriften AG Co. KG Okt 2015, 2015. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - Overfishing of the world's oceans is slowly but surely robbing the fish processing industry of its livelihood. Stocks of groundfish, the most important resource for the production of fish fingers, have been halved over the past twenty years. Sustainability marketing therefore accords a high value to fish manufacturers. Marketing of fish products from sustainably-managed fisheries is a strategy used by fish processing industry not only to enhance its image but also to ensure its economic survival. Since resource shortage necessitates a rapid and effective switch from a conventional to a sustainable value chain, the supplier relationship is gaining new relevance in marketing, besides customer orientation. The fish processing business must face this challenge as the initiator and coordinator in the sustainable value chain, and address bottlenecks on the sales and procurement market through 'Balanced Sustainability Marketing'. This research examines the Balanced Sustainability Marketing Strategy adopted by sustainability pioneer Unilever between 1995 and 2008, taking into account the growing focus on sustainability in the seafood industry. 380 pp. Englisch. Seller Inventory # 9783838114989

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Book Description Sudwestdeutscher Verlag Fur Hochschulschriften AG, United States, 2015. Paperback. Condition: New. Language: English. Brand new Book. Overfishing of the world's oceans is slowly but surely robbing the fish processing industry of its livelihood. Stocks of groundfish, the most important resource for the production of fish fingers, have been halved over the past twenty years. Sustainability marketing therefore accords a high value to fish manufacturers. Marketing of fish products from sustainably-managed fisheries is a strategy used by fish processing industry not only to enhance its image but also to ensure its economic survival. Since resource shortage necessitates a rapid and effective switch from a conventional to a sustainable value chain, the supplier relationship is gaining new relevance in marketing, besides customer orientation. The fish processing business must face this challenge as the initiator and coordinator in the sustainable value chain, and address bottlenecks on the sales and procurement market through "Balanced Sustainability Marketing." This research examines the Balanced Sustainability Marketing Strategy adopted by sustainability pioneer Unilever between 1995 and 2008, taking into account the growing focus on sustainability in the seafood industry. Seller Inventory # AAV9783838114989

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