Marketing Strategy for Medical Devices: New Product Launch

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9783838354842: Marketing Strategy for Medical Devices: New Product Launch
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In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach – and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author’s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan.

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About the Author:

Hana Coufalová was born in Czech Republic where she studied at Brno University of Technology. She graduated as a master in Company Management and Economics in July 2011. During her studies she subsequently went on Erasmus to take a part in the International Business Course in Antwerp and to work as an intern in an international company in Brussels.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | New Product Launch | In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan. | Format: Paperback | Language/Sprache: english | 165 gr | 218x152x7 mm | 112 pp. Seller Inventory # K9783838354842

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Book Description LAP Lambert Academic Publishing Jan 2012, 2012. Taschenbuch. Condition: Neu. Neuware - In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan. 112 pp. Englisch. Seller Inventory # 9783838354842

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Book Description LAP Lambert Academic Publishing Jan 2012, 2012. Taschenbuch. Condition: Neu. Neuware - In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan. 112 pp. Englisch. Seller Inventory # 9783838354842

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Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 112 pages. Dimensions: 8.6in. x 5.8in. x 0.3in.In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the authors experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783838354842

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Book Description LAP Lambert Academic Publishing, Germany, 2012. Paperback. Condition: New. Aufl.. Language: English . Brand New Book. In todays modern markets the possibilities and channels through which companies can reach out to potential customers are almost boundless and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive market, is therefore challenging and most important to reach - and exceed - the set goals. This book describes the launch of medical devices, its critical points and the optimalization of the process in a particular company. The book is based on the author s experience gained during her internship in the EMEAC headquarters of an international medical company in Brussels, Belgium, where she participated on the creation and implementation of the new product launch plan. Seller Inventory # KNV9783838354842

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