ICT in Marketing: A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin, Ireland

 
9783838366210: ICT in Marketing: A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin, Ireland
View all copies of this ISBN edition:
 
 

Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet's potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 61.00
US$ 44.25

Convert currency

Shipping: US$ 11.23
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Alexander Oshunloye (author)
Published by LAP Lambert Academic Publishing 2010-05-23 (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing 2010-05-23, 2010. paperback. Condition: New. Seller Inventory # 9783838366210

More information about this seller | Contact this seller

Buy New
US$ 44.25
Convert currency

Add to Basket

Shipping: US$ 11.23
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Oshunloye, Alexander
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin, Ireland | Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet's potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved. | Format: Paperback | Language/Sprache: english | 100 pp. Seller Inventory # K9783838366210

More information about this seller | Contact this seller

Buy New
US$ 52.31
Convert currency

Add to Basket

Shipping: US$ 4.29
From Germany to U.S.A.
Destination, rates & speeds

3.

Alexander Oshunloye
Published by LAP Lambert Academic Publishing (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Quantity Available: > 20
Print on Demand
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2010. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783838366210

More information about this seller | Contact this seller

Buy New
US$ 57.71
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Oshunloye, Alexander
Published by LAP Lambert Academic Publishing (2016)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783838366210_lsuk

More information about this seller | Contact this seller

Buy New
US$ 58.32
Convert currency

Add to Basket

Shipping: US$ 4.83
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Alexander Oshunloye
Published by LAP Lambert Academic Publishing (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2010. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783838366210

More information about this seller | Contact this seller

Buy New
US$ 52.94
Convert currency

Add to Basket

Shipping: US$ 11.24
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

ALEXANDER OSHUNLOYE
Published by LAP Lambert Acad. Publ. Mai 2010 (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Acad. Publ. Mai 2010, 2010. Taschenbuch. Condition: Neu. Neuware - Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet's potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved. 100 pp. Englisch. Seller Inventory # 9783838366210

More information about this seller | Contact this seller

Buy New
US$ 57.15
Convert currency

Add to Basket

Shipping: US$ 19.40
From Germany to U.S.A.
Destination, rates & speeds

7.

ALEXANDER OSHUNLOYE
Published by LAP Lambert Acad. Publ. Mai 2010 (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Acad. Publ. Mai 2010, 2010. Taschenbuch. Condition: Neu. Neuware - Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet's potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved. 100 pp. Englisch. Seller Inventory # 9783838366210

More information about this seller | Contact this seller

Buy New
US$ 57.15
Convert currency

Add to Basket

Shipping: US$ 19.40
From Germany to U.S.A.
Destination, rates & speeds

8.

ALEXANDER OSHUNLOYE
Published by LAP Lambert Academic Publishing
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 100 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internets potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783838366210

More information about this seller | Contact this seller

Buy New
US$ 83.96
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

ALEXANDER OSHUNLOYE
Published by LAP Lambert Academic Publishing, Germany (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Paperback Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, Germany, 2010. Paperback. Condition: New. Language: English . Brand New Book. Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet s potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved. Seller Inventory # KNV9783838366210

More information about this seller | Contact this seller

Buy New
US$ 85.71
Convert currency

Add to Basket

Shipping: US$ 3.75
From United Kingdom to U.S.A.
Destination, rates & speeds

10.

ALEXANDER OSHUNLOYE
Published by LAP Lambert Acad. Publ. Mai 2010 (2010)
ISBN 10: 3838366212 ISBN 13: 9783838366210
New Taschenbuch Quantity Available: 1
Print on Demand
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description LAP Lambert Acad. Publ. Mai 2010, 2010. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like CRM, ERP and Intranet are considered important for creating competitive advantage. Despite their rapid deployment rates, only a few studies mainly from the information technology (IT) and engineering literature have been devoted in uncovering the factors that influence the diffusion of new information technologies and their proper use within an organization. Similarly, empirical studies regarding the impact of ICT diffusion and their proper use in organizations seem limited. The Internet as a business tool can be attributed to its current size and prospected growth, as well as its attractive demographics. The Internet's potential to provide an efficient channel for advertising and marketing efforts is overwhelming, yet no one is really sure how to use it for these activities. Hence, this study is an attempt to fill this research void. The results and analysis show that the companies under study use ICT in their marketing but not maximized. The study revealed that most of the companies have a working website but that a more advanced website use is yet to be achieved. 100 pp. Englisch. Seller Inventory # 9783838366210

More information about this seller | Contact this seller

Buy New
US$ 57.15
Convert currency

Add to Basket

Shipping: US$ 33.40
From Germany to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book