Building Brand Without Mass Media: Efficient and effective tools of Brand Building

 
9783843385138: Building Brand Without Mass Media: Efficient and effective tools of Brand Building

"A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless". (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day's mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. "Building Brand without mass-media".

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About the Author:

Naresh Patel is Professor of Marketing and Head of the Department at Centre for Management Studies, Dharmsinh Desai University, Gujarat. He holds bachelor's degree in Electronics Engineering, Post graduate and Ph D in Management. He teaches MBA courses on Marketing Management,and Strategic Brand Management. He is recognized doctoral guide.

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Efficient and effective tools of Brand Building | "A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless". (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day's mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. "Building Brand without mass-media". | Format: Paperback | Language/Sprache: english | 315 gr | 228 pp. Bookseller Inventory # K9783843385138

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Book Description LAP Lambert Acad. Publ. Dez 2010, 2010. Taschenbuch. Book Condition: Neu. Neuware - 'A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless'. (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day's mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. 'Building Brand without mass-media'. 228 pp. Englisch. Bookseller Inventory # 9783843385138

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Book Description LAP Lambert Acad. Publ. Dez 2010, 2010. Taschenbuch. Book Condition: Neu. Neuware - 'A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless'. (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day's mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. 'Building Brand without mass-media'. 228 pp. Englisch. Bookseller Inventory # 9783843385138

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Book Description LAP Lambert Acad. Publ. Dez 2010, 2010. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - 'A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless'. (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day's mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. 'Building Brand without mass-media'. 228 pp. Englisch. Bookseller Inventory # 9783843385138

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Book Description LAP Lambert Academic Publishing, Germany, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. A product is something that is made in factory: a brand is something that is bought by a customer. A product can be copied by a competitor: a brand is unique. A product can be quickly outdated: a successful brand is timeless. (Stephen King) At one time, mass-media advertising primarily did brand building, and the advertising agency was often the dominant player, but now a day s mass-media advertising is ineffective and Costly. Fragmentation and rising costs are already inhibiting marketing through traditional mass media like television. The new communication channels are giving option to bypass mass media advertising for building strong brand. We work in an age when a sweeping revolution brought about by the convergence of telephone and computer technologies is irrevocably changing the commercial landscape. Today, companies in every category are ready to strike out in the new directions. We are taking here one of those revolutionary approach i.e. Building Brand without mass-media. Bookseller Inventory # KNV9783843385138

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