MOBILE BANKING ADOPTION IN THE WESTERN EUROPE: A Case of the Netherlands

0 avg rating
( 0 ratings by Goodreads )
 
9783843390910: MOBILE BANKING ADOPTION IN THE WESTERN EUROPE: A Case of the Netherlands
View all copies of this ISBN edition:
 
 

The recent explosion in mobile phone growth and use, resulting from consumers' ?love affair? with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value ? significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use.

"synopsis" may belong to another edition of this title.

About the Author:

The objective of the study was to investigate why there has been a slow uptake of mobile banking and payment in the Netherlands and if there is a potential market. This study investigates costumers? adoption within the context of the Dutch Mobile Banking services and research framework is based on the extension of Technology Acceptance Model.

"About this title" may belong to another edition of this title.

Shipping: US$ 6.16
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Odoke, Wilfred
Published by Omniscriptum Gmbh & Co. Kg. 2011-01-04 (2011)
ISBN 10: 3843390916 ISBN 13: 9783843390910
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description Omniscriptum Gmbh & Co. Kg. 2011-01-04, 2011. paperback. Condition: New. Seller Inventory # 9783843390910

More information about this seller | Contact this seller

Buy New
US$ 44.73
Convert currency

Add to Basket

Shipping: US$ 6.16
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

2.

Wilfred Odoke
Published by LAP Lambert Acad. Publ. Jan 2011 (2011)
ISBN 10: 3843390916 ISBN 13: 9783843390910
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)

Book Description LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Condition: Neu. Neuware - The recent explosion in mobile phone growth and use, resulting from consumers' love affair with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use. 96 pp. Englisch. Seller Inventory # 9783843390910

More information about this seller | Contact this seller

Buy New
US$ 54.99
Convert currency

Add to Basket

Shipping: US$ 18.66
From Germany to U.S.A.
Destination, rates & speeds
Stock Image

3.

Wilfred Odoke
Published by LAP Lambert Acad. Publ. Jan 2011 (2011)
ISBN 10: 3843390916 ISBN 13: 9783843390910
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)

Book Description LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Condition: Neu. Neuware - The recent explosion in mobile phone growth and use, resulting from consumers' love affair with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use. 96 pp. Englisch. Seller Inventory # 9783843390910

More information about this seller | Contact this seller

Buy New
US$ 54.99
Convert currency

Add to Basket

Shipping: US$ 18.66
From Germany to U.S.A.
Destination, rates & speeds
Stock Image

4.

Odoke, Wilfred
Published by LAP Lambert Academic Publishing (2011)
ISBN 10: 3843390916 ISBN 13: 9783843390910
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)

Book Description LAP Lambert Academic Publishing, 2011. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783843390910

More information about this seller | Contact this seller

Buy New
US$ 53.82
Convert currency

Add to Basket

Shipping: US$ 37.02
From United Kingdom to U.S.A.
Destination, rates & speeds
Seller Image

5.

Wilfred Odoke
Published by LAP Lambert Acad. Publ. Jan 2011 (2011)
ISBN 10: 3843390916 ISBN 13: 9783843390910
New Taschenbuch Quantity Available: 1
Print on Demand
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)

Book Description LAP Lambert Acad. Publ. Jan 2011, 2011. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - The recent explosion in mobile phone growth and use, resulting from consumers' love affair with their mobile phones and tremendous advances in data connection speeds and other mobile technologies, offers unprecedented opportunities for banks and other financial institutions to provide their customers with a convenient anytime and anywhere access to mobile banking and payment. Mobile financial stakeholders have experimented with mobile banking and mobile payments for years but have failed to offer the consumer a better alternative than the payment instruments already available, such as cash, checks and cards. In Europe, these mobile financial services projects failed, one of the reasons is, because consumer attitudes are notoriously hard to change. A new mobile financial offering must clearly convince the consumer that it delivers great value significant enough for the consumer to change their behaviour. There have been successful products and services which were created based on consumer perceptions and not because of the advanced nature of the technology they use. 96 pp. Englisch. Seller Inventory # 9783843390910

More information about this seller | Contact this seller

Buy New
US$ 54.99
Convert currency

Add to Basket

Shipping: US$ 37.59
From Germany to U.S.A.
Destination, rates & speeds