Generation of Artist's Brand Image in Fine Art Licensing Business: Artist's Brand Image in Visual Art Licensing Business

 
9783844302653: Generation of Artist's Brand Image in Fine Art Licensing Business: Artist's Brand Image in Visual Art Licensing Business
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This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process ? the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing!

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About the Author:

Marija Simanskaite holds Bachelor degrees in Social Work from Vilnius University, Lithuania and in International Business Administration from Kajaani University, Finland. Born in painter?s family and always fascinated by business world, at the present, she is self employed in e-commerce business and is going to open art licensing agency.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Artist's Brand Image in Visual Art Licensing Business | This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing! | Format: Paperback | Language/Sprache: english | 113 gr | 220x150x4 mm | 72 pp. Seller Inventory # K9783844302653

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Book Description LAP Lambert Academic Publishing Apr 2011, 2011. Taschenbuch. Condition: Neu. Neuware - This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing! 72 pp. Englisch. Seller Inventory # 9783844302653

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Book Description LAP Lambert Academic Publishing Apr 2011, 2011. Taschenbuch. Condition: Neu. Neuware - This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing! 72 pp. Englisch. Seller Inventory # 9783844302653

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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Condition: New. Language: English . Brand New Book. This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist s brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist s brand image, work analyzes four subjects involved in this process - the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol s artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol s brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing!. Seller Inventory # KNV9783844302653

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Book Description LAP Lambert Academic Publishing Apr 2011, 2011. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing! 72 pp. Englisch. Seller Inventory # 9783844302653

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