Corporate Social Responsibility and Competitive Advantage: Consumer perceptions of corporate social responsibility practices

 
9783844311495: Corporate Social Responsibility and Competitive Advantage: Consumer perceptions of corporate social responsibility practices

What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts.

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About the Author:

Nesibe Pinar Ugurlar holds a Bachelor?s in Business Administration and an MBA from Dokuz Eylul University. She is currently studying her second Master?s in Social Psychology at Ege University and working as a research assistant at Gediz University, Department of Management.

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Nesibe P U Urlar
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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | Consumer perceptions of corporate social responsibility practices | What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts. | Format: Paperback | Language/Sprache: english | 261 gr | 220x150x9 mm | 184 pp. Bookseller Inventory # K9783844311495

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Book Description LAP Lambert Acad. Publ. Mrz 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - What does corporate social responsibility (CSR) cover How should firms approach CSR and what should they take into consideration while developing their CSR policies How do stakeholders relate to CSR and what could be expected from CSR practices In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts. 184 pp. Englisch. Bookseller Inventory # 9783844311495

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Book Description LAP Lambert Acad. Publ. Mrz 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - What does corporate social responsibility (CSR) cover How should firms approach CSR and what should they take into consideration while developing their CSR policies How do stakeholders relate to CSR and what could be expected from CSR practices In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts. 184 pp. Englisch. Bookseller Inventory # 9783844311495

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Book Description LAP Lambert Acad. Publ. Mrz 2011, 2011. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - What does corporate social responsibility (CSR) cover How should firms approach CSR and what should they take into consideration while developing their CSR policies How do stakeholders relate to CSR and what could be expected from CSR practices In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts. 184 pp. Englisch. Bookseller Inventory # 9783844311495

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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR s theoretical development with the market s perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers evaluations of a company vary with respect to different dimensions of CSR that the company adopts. Bookseller Inventory # KNV9783844311495

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