Consumer Behavior of Male and Female Fans towards Women's Football: Are there marketing opportunities?

 
9783844319118: Consumer Behavior of Male and Female Fans towards Women's Football: Are there marketing opportunities?

The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing

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About the Author:

Alan Stride studied Sports and Leisure Management at the University of Plymouth and University College Marjon. A keen Football enthusiast, and with a particular interest in Marketing, he decided to base his final year dissertation on the potential Marketing opportunities for Women's Football in England.

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Stride, Alan
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Book Description LAP Lambert Acad. Publ. Mrz 2011, 2011. Taschenbuch. Book Condition: Neu. 220x150x4 mm. This item is printed on demand - Print on Demand Neuware - The reputation of women's football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women's game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women's football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women's game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing 72 pp. Englisch. Bookseller Inventory # 9783844319118

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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Book Condition: New. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.The reputation of women s football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the women s game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for women s football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Women s game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing. Bookseller Inventory # AAV9783844319118

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Book Description LAP LAMBERT Academic Publishing. Paperback. Book Condition: New. Paperback. 72 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.The reputation of womens football is changing. In England the sport is now officially the most popular amongst the female population and we have seen significant improvements to the womens game after decades of stagnation and inadequate conditions for growth. This investigation in to the potential marketing opportunities for womens football in England aims to give the reader an insight in to the factors preventing the sport becoming a viable business enterprise as well as revealing possible avenues to exploit and suggestions on how to gain much needed market share in a male dominated industry. The study uses established marketing concepts, and discussions on sociological issues, in order to rationalise how consumers of football behave. Research is then presented which tests the informed assumptions made by the author, with the overall objective of attempting to distinguish the differences in consumer behaviour of male and female football fans towards the Womens game. Recommended for enthusiasts of Football and anyone with an interest in Sports Marketing This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783844319118

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