How macro environmental forces affect business buying behavior: A case study of the second hand truck business

 
9783844320336: How macro environmental forces affect business buying behavior: A case study of the second hand truck business
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The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. The author investigates how the purchasing behavior of retailers and customers has changed after the financial crisis within the area of second hand trucks. It is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the changing of the buying behavior. The buying process is a complex matter as many internal and external factors have an impact on the buying decisions. Environmental forces are affecting companies' strategies and buying behavior. Knowing the external environment is the context in which a business operates. Each factor can have an effect on the business, positive or negative, and therefore the companies develop plans and strategies to anticipate these effects in the best way. A part of this thesis work will identify and discuss the macro environmental forces that influence the retailers and customers' buying behavior and how they have changed their business strategies.

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He holds a B.Sc. in Engineering from Chalmers University and also a M.Sc. in Mechatronics from Univ. of Borås, Sweden. He has a rich experience in the Automotive Industry including, Purchasing, Sales, Business Development and International Trading.This book is his thesis where he is currently pursuing his Master's in Business Administration.

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A case study of the second hand truck business | The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. The author investigates how the purchasing behavior of retailers and customers has changed after the financial crisis within the area of second hand trucks. It is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the changing of the buying behavior. The buying process is a complex matter as many internal and external factors have an impact on the buying decisions. Environmental forces are affecting companies' strategies and buying behavior. Knowing the external environment is the context in which a business operates. Each factor can have an effect on the business, positive or negative, and therefore the companies develop plans and strategies to anticipate these effects in the best way. A part of this thesis work will identify and discuss the macro environmental forces that influence the retailers and customers' buying behavior and how they have changed their business strategies. | Format: Paperback | Language/Sprache: english | 56 pp. Seller Inventory # K9783844320336

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Book Description LAP Lambert Acad. Publ. Mai 2011, 2011. Taschenbuch. Condition: Neu. Neuware - The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. The author investigates how the purchasing behavior of retailers and customers has changed after the financial crisis within the area of second hand trucks. It is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the changing of the buying behavior. The buying process is a complex matter as many internal and external factors have an impact on the buying decisions. Environmental forces are affecting companies' strategies and buying behavior. Knowing the external environment is the context in which a business operates. Each factor can have an effect on the business, positive or negative, and therefore the companies develop plans and strategies to anticipate these effects in the best way. A part of this thesis work will identify and discuss the macro environmental forces that influence the retailers and customers' buying behavior and how they have changed their business strategies. 56 pp. Englisch. Seller Inventory # 9783844320336

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Book Description LAP Lambert Acad. Publ. Mai 2011, 2011. Taschenbuch. Condition: Neu. Neuware - The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. The author investigates how the purchasing behavior of retailers and customers has changed after the financial crisis within the area of second hand trucks. It is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the changing of the buying behavior. The buying process is a complex matter as many internal and external factors have an impact on the buying decisions. Environmental forces are affecting companies' strategies and buying behavior. Knowing the external environment is the context in which a business operates. Each factor can have an effect on the business, positive or negative, and therefore the companies develop plans and strategies to anticipate these effects in the best way. A part of this thesis work will identify and discuss the macro environmental forces that influence the retailers and customers' buying behavior and how they have changed their business strategies. 56 pp. Englisch. Seller Inventory # 9783844320336

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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Condition: New. Language: English . Brand New Book. The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. The author investigates how the purchasing behavior of retailers and customers has changed after the financial crisis within the area of second hand trucks. It is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the changing of the buying behavior. The buying process is a complex matter as many internal and external factors have an impact on the buying decisions. Environmental forces are affecting companies strategies and buying behavior. Knowing the external environment is the context in which a business operates. Each factor can have an effect on the business, positive or negative, and therefore the companies develop plans and strategies to anticipate these effects in the best way. A part of this thesis work will identify and discuss the macro environmental forces that influence the retailers and customers buying behavior and how they have changed their business strategies. Seller Inventory # KNV9783844320336

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Book Description LAP Lambert Acad. Publ. Mai 2011, 2011. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - The purpose of this research is to describe changes in buying behaviors from influence of macro environmental forces. The author investigates how the purchasing behavior of retailers and customers has changed after the financial crisis within the area of second hand trucks. It is interesting from companies and academic point of view to investigate how the buying behavior has changed, and what factors that influences the changing of the buying behavior. The buying process is a complex matter as many internal and external factors have an impact on the buying decisions. Environmental forces are affecting companies' strategies and buying behavior. Knowing the external environment is the context in which a business operates. Each factor can have an effect on the business, positive or negative, and therefore the companies develop plans and strategies to anticipate these effects in the best way. A part of this thesis work will identify and discuss the macro environmental forces that influence the retailers and customers' buying behavior and how they have changed their business strategies. 56 pp. Englisch. Seller Inventory # 9783844320336

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