Corporate Social Responsibility: A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies, With Analytical Focus on Nestlé

 
9783844326741: Corporate Social Responsibility: A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies, With Analytical Focus on Nestlé

Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative ?The Cocoa Plan'. Through the documentary ?Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged.

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Master students in Corporate Communication. Bachelor Degree in Marketing and Management Communication at Aarhus University, Aarhus School of Business, Denmark.

Master students in Corporate Communication. Bachelor Degree in Marketing and Management Communication at Aarhus University, Aarhus School of Business, Denmark.

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies, With Analytical Focus on Nestlé | Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative The Cocoa Plan' Through the documentary Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged. | Format: Paperback | Language/Sprache: english | 100 pp. Bookseller Inventory # K9783844326741

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Book Description LAP Lambert Acad. Publ. Apr 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative The Cocoa Plan'. Through the documentary Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged. 100 pp. Englisch. Bookseller Inventory # 9783844326741

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Book Description LAP Lambert Acad. Publ. Apr 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative The Cocoa Plan'. Through the documentary Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged. 100 pp. Englisch. Bookseller Inventory # 9783844326741

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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Corporate Social Responsibility (CSR) has become an important part of most companies activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestl s CSR initiative The Cocoa Plan . Through the documentary Does Your Favourite Chocolate Have a Bitter Taste Nestl s credibility is questioned, as the documentary proves how Nestl buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestl s true commitment to CSR is challenged. Bookseller Inventory # KNV9783844326741

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Book Description LAP Lambert Academic Publishing. Paperback. Book Condition: New. Paperback. 100 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Corporate Social Responsibility (CSR) has become an important part of most companies activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestls CSR initiative The Cocoa Plan. Through the documentary Does Your Favourite Chocolate Have a Bitter Taste Nestls credibility is questioned, as the documentary proves how Nestl buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestls true commitment to CSR is challenged. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783844326741

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