Mobile Phone adoption a habit or necessity: A study from student's perspective

 
9783844381757: Mobile Phone adoption a habit or necessity: A study from student's perspective

With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting.

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About the Author:

Ishfaq Ahmed is Lecturer at Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. His areas of interest are Management, Organizational Behavior and Human Resource Management. Tehmina Fiaz Qazi is Research Scholar at Hailey College of Commerce. Her interest areas are Management and Organizational Behavior

Ishfaq Ahmed is Lecturer at Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. His areas of interest are Management, Organizational Behavior and Human Resource Management. Tehmina Fiaz Qazi is Research Scholar at Hailey College of Commerce. Her interest areas are Management and Organizational Behavior

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Book Description Book Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A study from student's perspective | With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting. | Format: Paperback | Language/Sprache: english | 72 pp. Bookseller Inventory # K9783844381757

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Book Description LAP Lambert Acad. Publ. Mai 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting. 72 pp. Englisch. Bookseller Inventory # 9783844381757

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Book Description LAP Lambert Acad. Publ. Mai 2011, 2011. Taschenbuch. Book Condition: Neu. Neuware - With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting. 72 pp. Englisch. Bookseller Inventory # 9783844381757

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Ishfaq Ahmed, Tehmina Fiaz Qazi
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Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting. Bookseller Inventory # KNV9783844381757

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Book Description LAP Lambert Acad. Publ. Mai 2011, 2011. Taschenbuch. Book Condition: Neu. This item is printed on demand - Print on Demand Neuware - With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting. 72 pp. Englisch. Bookseller Inventory # 9783844381757

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Book Description LAP Lambert Academic Publishing. Paperback. Book Condition: New. Paperback. 72 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.With rapid changes in technology life has drastically changed. Now the standards for necessity and luxury have changed. Many luxuries are now pointed to be a necessity. Mobile phone once would have been a luxury but is now a need of the time. It has been in use by every age group, whether old or young, man or women. Its consumption patterns are questioned by all. Young generation has been witnessed using it every where and every time. Though it has created ease in life yet it has left some negative impacts on its users. This study also aims to unveil the hidden costs of mobile phone usage. The target segment for the study is university students. This segment is most prone to mobile usage and is the target audience for all marketing efforts by telecom companies. So studying youngsters would cover the main chunk of market. Results are interesting. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9783844381757

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