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Synopsis
The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.
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About the Author
Gulnara Z. Karimova has received her PhD degree in Communication and Media Studies at Eastern Mediterranean University (Cyprus). She is an author of such articles as The Role of Chronotope within Advertising Narrative, Carnival of Change, and Interpretive Methodology from Literary Criticism: Carnivalesque Analysis of Popular Culture
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Color as a Method of Influence on Consumers
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LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field. 72 pp. Englisch. Seller Inventory # 9783844382662
Quantity: 2 available
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Color as a Method of Influence on Consumers : Color-Music Correspondence
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field. Seller Inventory # 9783844382662
Quantity: 1 available
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Color as a Method of Influence on Consumers
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Karimova Gulnara Z.Gulnara Z. Karimova has received her PhD degree in Communication and Media Studies at Eastern Mediterranean University (Cyprus). She is an author of such articles as The Role of Chronotope within Advertising Narrat. Seller Inventory # 5475793
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Color as a Method of Influence on Consumers
Published by
LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844382666
ISBN 13: 9783844382662
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. Seller Inventory # 9783844382662
Quantity: 2 available