International Marketing Standardization & Impact of Fit on Performance: A case of Taiwanese Multinational Enterprises investing in Vietnam

 
9783845472676: International Marketing Standardization & Impact of Fit on Performance: A case of Taiwanese Multinational Enterprises investing in Vietnam
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This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters’ viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer’s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy.

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Faculty of Business Administration. University of Economics and Business.Vietnam National University, Hanoi

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Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A case of Taiwanese Multinational Enterprises investing in Vietnam | This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy. | Format: Paperback | Language/Sprache: english | 128 pp. Seller Inventory # K9783845472676

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Book Description Lap Lambert Academic Publishing Mrz 2012, 2012. Taschenbuch. Condition: Neu. Neuware - This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy. 128 pp. Englisch. Seller Inventory # 9783845472676

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Book Description Lap Lambert Academic Publishing Mrz 2012, 2012. Taschenbuch. Condition: Neu. Neuware - This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy. 128 pp. Englisch. Seller Inventory # 9783845472676

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Book Description LAP Lambert Academic Publishing Mrz 2012, 2012. Taschenbuch. Condition: Neu. Neuware - This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy. 128 pp. Englisch. Seller Inventory # 9783845472676

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Book Description LAP Lambert Academic Publishing, Germany, 2012. Paperback. Condition: New. Aufl.. Language: English . Brand New Book. This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customer s characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy. Seller Inventory # LIB9783845472676

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Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 128 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.This study addresses a long-standing debate in the literature regarding the appropriateness and performance consequences of marketing strategy standardization vs. adaptation. Much of the relevant literature represents the headquarters viewpoint and broadly assesses antecedents of standardization or adaptation across widely varying markets. Using strategic fit as the theoretical platform for analysis, the study investigates international marketing strategy for a specific product or line within subsidiaries of Taiwanese multinational corporations (MNCs) operating in the Vietnam. The results indicate that all of four environmental factors such as marketing infrastructure, customers characteristics, competitive intensity and technological velocity can influence the standardization or adaptation of international marketing strategy. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783845472676

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