Modeling Tourist Information Search Behavior: A Structural Modeling Approach

 
9783846507148: Modeling Tourist Information Search Behavior: A Structural Modeling Approach
View all copies of this ISBN edition:
 
 

In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix.

"synopsis" may belong to another edition of this title.

About the Author:

Dr. Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University and the editor of Journal of Hospitality Marketing & Management. His area of research includes travelers' information search behavior, tourism marketing, tourism impacts, mega events and generational leadership.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 94.00
US$ 65.24

Convert currency

Shipping: US$ 9.84
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Dogan Gursoy (author)
Published by LAP Lambert Academic Publishing 2011-09-16 (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing 2011-09-16, 2011. paperback. Condition: New. Seller Inventory # 9783846507148

More information about this seller | Contact this seller

Buy New
US$ 65.24
Convert currency

Add to Basket

Shipping: US$ 9.84
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Gursoy, Dogan
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A Structural Modeling Approach | In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. | Format: Paperback | Language/Sprache: english | 255 gr | 220x150x9 mm | 180 pp. Seller Inventory # K9783846507148

More information about this seller | Contact this seller

Buy New
US$ 75.34
Convert currency

Add to Basket

Shipping: US$ 3.51
From Germany to U.S.A.
Destination, rates & speeds

3.

Gursoy, Dogan
Published by LAP Lambert Academic Publishing (2016)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Paperback Quantity Available: 1
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9783846507148_lsuk

More information about this seller | Contact this seller

Buy New
US$ 83.44
Convert currency

Add to Basket

Shipping: US$ 5.08
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

Dogan Gursoy
Published by LAP Lambert Academic Publishing (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Quantity Available: > 20
Print on Demand
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2011. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783846507148

More information about this seller | Contact this seller

Buy New
US$ 76.90
Convert currency

Add to Basket

Shipping: US$ 11.81
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Dogan Gursoy
Published by LAP Lambert Academic Publishing (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Quantity Available: > 20
Print on Demand
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description LAP Lambert Academic Publishing, 2011. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783846507148

More information about this seller | Contact this seller

Buy New
US$ 89.38
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

Dogan Gursoy
Published by LAP Lambert Acad. Publ. Sep 2011 (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Taschenbuch Quantity Available: 1
Seller:
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Acad. Publ. Sep 2011, 2011. Taschenbuch. Condition: Neu. Neuware - In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. 180 pp. Englisch. Seller Inventory # 9783846507148

More information about this seller | Contact this seller

Buy New
US$ 82.32
Convert currency

Add to Basket

Shipping: US$ 20.13
From Germany to U.S.A.
Destination, rates & speeds

7.

Dogan Gursoy
Published by LAP Lambert Acad. Publ. Sep 2011 (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Taschenbuch Quantity Available: 1
Seller:
Rheinberg-Buch
(Bergisch Gladbach, Germany)
Rating
[?]

Book Description LAP Lambert Acad. Publ. Sep 2011, 2011. Taschenbuch. Condition: Neu. Neuware - In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. 180 pp. Englisch. Seller Inventory # 9783846507148

More information about this seller | Contact this seller

Buy New
US$ 82.32
Convert currency

Add to Basket

Shipping: US$ 20.13
From Germany to U.S.A.
Destination, rates & speeds

8.

Dogan Gursoy
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Quantity Available: 5
Seller:
ReadWhiz
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Condition: New. Seller Inventory # ria9783846507148_ing

More information about this seller | Contact this seller

Buy New
US$ 109.48
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Dogan Gursoy
Published by LAP Lambert Acad. Publ. Sep 2011 (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Taschenbuch Quantity Available: 1
Print on Demand
Seller:
AHA-BUCH GmbH
(Einbeck, Germany)
Rating
[?]

Book Description LAP Lambert Acad. Publ. Sep 2011, 2011. Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Neuware - In today's dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers' decisions. Application of basic market segmentation techniques, using travelers' information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. 180 pp. Englisch. Seller Inventory # 9783846507148

More information about this seller | Contact this seller

Buy New
US$ 82.32
Convert currency

Add to Basket

Shipping: US$ 34.67
From Germany to U.S.A.
Destination, rates & speeds

10.

Dogan Gursoy
Published by LAP Lambert Academic Publishing, Germany (2011)
ISBN 10: 3846507148 ISBN 13: 9783846507148
New Paperback Quantity Available: 1
Seller:
The Book Depository EURO
(London, United Kingdom)
Rating
[?]

Book Description LAP Lambert Academic Publishing, Germany, 2011. Paperback. Condition: New. Language: English . Brand New Book. In today s dynamic global environment, understanding how travelers acquire information is important for marketing management decisions and designing effective marketing communication campaigns and service delivery. Understanding the information search behavior of key current and prospective markets can help destination managers and marketers develop target-marketing communications more effectively, because information search represents the primary stage in which marketing can provide information and influence travelers decisions. Application of basic market segmentation techniques, using travelers information source utilization patterns as either a segmentation base or descriptor, enable focused positioning and media selection. Certainly, understanding external information source utilization can help marketers effectively tailor the promotional mix. Seller Inventory # KNV9783846507148

More information about this seller | Contact this seller

Buy New
US$ 123.47
Convert currency

Add to Basket

Shipping: US$ 3.94
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book