Big Data - Big Business: Tools, Methods and Applications - Hadoop, HANA, MATLAB

 
9783941769960: Big Data - Big Business: Tools, Methods and Applications - Hadoop, HANA, MATLAB
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BIG DATA Tools, Methods and Applications – Hadoop, HANA, MATLAB The term “Big Data” describes the exponential growth and accessibility of data; both structured and unstructured. Datasets are usually complex, and require sophisticated tools and methods of data analysis in order to make useful insights for improved decision making. This book describes the new technology for organizations to access more data than ever before. We have unfolded the hidden correlations and patterns of data to help companies employ more useful ways of accessing accurate information that can transform their business operations. The Big Data tools we talk about in this book include HADOOP, HANA, and MATLAB. This detailed information about Big Data tools, methods, and applications will equip readers (business people & organization managers) with advanced knowledge about new technology in business. With such skills of choice, you can improve marketing strategies and targets in order to increase your customer base. When a company develops a considerable number of consumers, it will definitely push the company ahead of the market competition, hence increasing revenues and cut costs. Managers are likely to benefit from this information more than any other individual because they control major operations that require efficiency in order to increase revenues by minimizing input costs. Implementation of Big Data insights methodology has vast benefits to businesses, including new enterprises. Individuals planning to start new companies need understanding about Big Data. Marketing strategies are constantly changing due to availability of more data, which is changing decision making approaches. As a new entrepreneur, you need to find out how the established companies are obtaining more accurate data, how they are improving business decisions, how they are recuperating marketing strategies and targets, and how they eventually increase revenues. This eBook contains handy information targeting delivery of better insights from the available data for the overall benefit of any corporate. Methods applied are Deep Learning and Machine Learning. The Big Data tools used in progressive organizations include HADOOP, HANA, and MATLAB (among others).

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Elina Mirca
Published by ESAM e.K. (2015)
ISBN 10: 3941769960 ISBN 13: 9783941769960
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