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From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era - Softcover
Synopsis
With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids
As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.
- Succeeding in marketing in a cookieless world: From data-driven to people-based marketing
- First-party data strategy: Creating a future-proof approach for acquiring consent and first-party data
- User profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protection
- Orchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures
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From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era
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