Marketing menedzhment. Ekspress-kurs. 3-e izdanie

 
9785496024228: Marketing menedzhment. Ekspress-kurs. 3-e izdanie

Nastoiashchii «ekspress-kurs» predstavliaet soboi szhatoe izlozhenie 12-go izdaniia glavnogo truda F. Kotlera i K.L. Kellera «Marketing menedzhment». Kniga sokhraniaet polnotu i soderzhatelnost povestvovaniia, soderzhit vse osnovnye keisy, modeli i proekty. Novoe, 3-e izdanie znachitelno izmeneno i dopolneno. Poiavilsia soavtor â€" odin iz vedushchikh mirovykh spetcialistov po brendingu, dobavleny novye kontceptcii, mnogie temy poluchili razvitie i otrazhaiut sovremennye rynochnye realii, polnostiu izmeneny primery. Lakonichnost teksta pozvoliaet rekomendovat etu knigu studentam vuzov, izuchaiushchim marketing, krome togo, ona okazhet neotcenimuiu pomoshch tem, kto khochet znat vse o marketinge, no u kogo ne khvataet vremeni oznakomitsia s polnym variantom «Marketing menedzhmenta».

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Kotler F., Keller K. L.
Published by Piter
ISBN 10: 5496024226 ISBN 13: 9785496024228
New Hardcover Quantity Available: 10
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Book Description Piter. Book Condition: new. Nastojaschij «Ekspress-kurs» predstavljaet soboj szhatoe izlozhenie glavnogo truda F.Kotlera i K.L.Kellera «Marketing menedzhment». Kniga sokhranjaet polnotu i soderzhatelnost povestvovanija, soderzhit vse osnovnye kejsy, modeli i proekty. Lakonichnost teksta pozvoljaet rekomendovat etu knigu studentam vuzov, izuchajuschim marketing, krome togo, ona okazhet neotsenimuju pomosch tem, kto khochet znat vse o marketinge, no u kogo ne khvataet vremeni oznakomitsja s polnym variantom «Marketing menedzhmenta». EAN 9785496024228. Bookseller Inventory # 10-927995

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