ADMINISTRACIÓN DE SERVICIOS 2ED, LOVELOCK 2011

 
9786073205566: ADMINISTRACIÓN DE SERVICIOS 2ED, LOVELOCK 2011
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LOVELOCK, CHRISTOPHER
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ISBN 10: 6073205562 ISBN 13: 9786073205566
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CHRISTOPHER LOVELOCK
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ISBN 10: 6073205562 ISBN 13: 9786073205566
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Lovelock, Christopher/Reynoso, Javier
Published by ADDISON WESLEY (2011)
ISBN 10: 6073205562 ISBN 13: 9786073205566
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Book Description ADDISON WESLEY, 2011. Condition: Nuevo. Los servicios se han posicionado como uno de los principales motores de la economía mundial, por lo cual su administración merece un profundo análisis. Esta obra es pionera en español, ya que presenta un enfoque donde se integran estrategias de marketing, operaciones y recursos humanos para la creación de valor en los negocios de servicio. Este libro es adecuado para estudiantes de carreras profesionales, posgrado, programas ejecutivos, cursos sobre estrategia y administración de servicios, además de todos los otros temas relacionados con el campo de los negocios de servicio. Los ejecutivos y gerentes también encontrarán este libro muy útil como referencia. Seller Inventory # 4199980127

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LOVELOCK, CHRISTOPHER
Published by PEARSON (2011)
ISBN 10: 6073205562 ISBN 13: 9786073205566
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Book Description PEARSON, 2011. PAPERBACK. Condition: New. 6073205562. Seller Inventory # 52.PEARSON9786073205566

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LOVELOCK, CHRISTOPHER
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ISBN 10: 6073205562 ISBN 13: 9786073205566
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LOVELOCK, CHRISTOPHER
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Book Description PEARSON, 2013. PAPERBACK. Condition: New. 6073205562. Seller Inventory # 52.SOTANO9786073205566

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