Investigacion de mercados conceptos esenciales

 
9786073235600: Investigacion de mercados conceptos esenciales
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9789702604914: INVESTIGACION DE MERCADOS.

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ISBN 10:  9702604915 ISBN 13:  9789702604914
Publisher: PRENTICE/UNIVERSIT., 2013
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Book Description PEARSON, MADRID, 2016. RUSTICA. Condition: New. Dust Jacket Condition: Nuevo. 1. Este libro presenta las nociones de la investigación de mercados de una manera clara, concisa y fundamental. . La obra está organizada en tres partes, de acuerdo con el marco de seis pasos para realizar una investigación de mercados: definición del problema, enfoque del problema, diseño de investigación, trabajo de campo, análisis de datos y preparación del informe final. . El texto se enfoca en temas contemporáneos como los social media y las nuevas tecnologías, así como en cuestiones éticas y la investigación de mercados internacionales. 1 gr. LIBRO. Seller Inventory # 795522

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