Negocios Internacionales (12th Edition) (Spanish Edition)

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9786074423877: Negocios Internacionales (12th Edition) (Spanish Edition)

En Negocios internacionales se presentan ejemplos contemporaneos escenarios y casos para dar sentido a lo que los gerentes hacen o deberian hacer. Este libro incluye multiples ejemplos de la vida real basados en la investigacion conversaciones con directivos y observaciones efectuadas a traves de un recorrido por el mundo que sin duda ayudaran al lector a profundizar en el tema tratado dandole una perspectiva real de la situacion empresarial a nivel internacional. Tabla de contenidos Parte I. Introduccion a los negocios internacionales Capitulo 1. Globalizacion y negocios internacionales Parte II. Esquemas ambientales comparativos Capitulo 2. Entornos culturales que enfrentan las empresas Capitulo 3. Entornos politicos y juridicos que enfrentan las empresas Capitulo 4. Entornos economicos que enfrentan las empresas Capitulo 5.Globalizacion y sociedad Parte III. Teoria e instituciones. Comercio e inversion Capitulo 6. Comercio internacional y teoria de la movilidad de los factores Capitulo 7. Influencia gubernamental en el comercio Capitulo 8. Cooperacion economica y tratados internacionales Parte IV. Entorno financiero mundial Capitulo 9. Mercados globales de divisas Capitulo 10. La determinacion de los tipos de cambio Parte V. Estrategia global estructura e implementacion Capitulo 11. La estrategia de los negocios internacionales Capitulo 12. Evaluacion y seleccion de paises Capitulo 13. Estrategias de exportacion e importacion Capitulo 14 Inversion directa y estrategias de colaboracion Capitulo 15 La organizacion de negocios internacionales Parte VI. Administracion de las operaciones internacionales Capitulo 16 Marketing global Capitulo 17 Manufactura global y administracion de la cadena de suministro Capitulo 18 Aspectos contables internacionales Capitulo 19 La funcion financiera multinacional Capitulo 20. Administracion de recursos humanos

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