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The Languages Used in Print Advertisements: A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya - Softcover
Synopsis
Advertisers typically rely on certain discourse strategies to capture the attention of their targeted clientele. One of such discourse strategies is code-switching. In Kenya, the code-mixing phenomenon is prevalent in the corporate sector because of the fact that many people are multilingual. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to establish the languages used in code-mixing in print advertisements of commercial banks and mobile telecommunications firms in Kenya. The study was conducted in Eldoret. The data was collected from both primary and secondary sources. The data was primarily obtained from language mixed print advertisements and data analysis done using the processes of Lexical Pragmatics Theory. From the results, it was concluded that code-mixing was prevalent in commercial print advertisements in Kenya. The languages that were mixed in print advertisements were: English and Kiswahili, Sheng and English/ Kiswahili, Arabic and English, Luhya and English, Gikuyu and English, Kalenjin and English and Dholuo and English. The dominant mixture however, was English and Kiswahili.
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The Languages Used in Print Advertisements
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The Languages Used in Print Advertisements
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Scholars' Press Sep 2020, 2020
ISBN 10: 6138940512
ISBN 13: 9786138940517
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertisers typically rely on certain discourse strategies to capture the attention of their targeted clientele. One of such discourse strategies is code-switching. In Kenya, the code-mixing phenomenon is prevalent in the corporate sector because of the fact that many people are multilingual. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to establish the languages used in code-mixing in print advertisements of commercial banks and mobile telecommunications firms in Kenya. The study was conducted in Eldoret. The data was collected from both primary and secondary sources. The data was primarily obtained from language mixed print advertisements and data analysis done using the processes of Lexical Pragmatics Theory. From the results, it was concluded that code-mixing was prevalent in commercial print advertisements in Kenya. The languages that were mixed in print advertisements were: English and Kiswahili, Sheng and English/ Kiswahili, Arabic and English, Luhya and English, Gikuyu and English, Kalenjin and English and Dholuo and English. The dominant mixture however, was English and Kiswahili. 56 pp. Englisch. Seller Inventory # 9786138940517
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The Languages Used in Print Advertisements
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The Languages Used in Print Advertisements
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The Languages Used in Print Advertisements
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Akinyi Muyuku JacintaJacinta Akinyi Muyuku holds Master of Arts in Linguistics of University of Nairobi and currently pursuing doctorate degree in Linguistics. The author has research interest in Linguistics, Communication Skills and. Seller Inventory # 406091890
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The Languages Used in Print Advertisements
Published by
Scholars' Press Sep 2020, 2020
ISBN 10: 6138940512
ISBN 13: 9786138940517
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Taschenbuch
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Taschenbuch. Condition: Neu. Neuware -Advertisers typically rely on certain discourse strategies to capture the attention of their targeted clientele. One of such discourse strategies is code-switching. In Kenya, the code-mixing phenomenon is prevalent in the corporate sector because of the fact that many people are multilingual. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to establish the languages used in code-mixing in print advertisements of commercial banks and mobile telecommunications firms in Kenya. The study was conducted in Eldoret. The data was collected from both primary and secondary sources. The data was primarily obtained from language mixed print advertisements and data analysis done using the processes of Lexical Pragmatics Theory. From the results, it was concluded that code-mixing was prevalent in commercial print advertisements in Kenya. The languages that were mixed in print advertisements were: English and Kiswahili, Sheng and English/ Kiswahili, Arabic and English, Luhya and English, Gikuyu and English, Kalenjin and English and Dholuo and English. The dominant mixture however, was English and Kiswahili.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 56 pp. Englisch. Seller Inventory # 9786138940517
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The Languages Used in Print Advertisements : A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertisers typically rely on certain discourse strategies to capture the attention of their targeted clientele. One of such discourse strategies is code-switching. In Kenya, the code-mixing phenomenon is prevalent in the corporate sector because of the fact that many people are multilingual. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to establish the languages used in code-mixing in print advertisements of commercial banks and mobile telecommunications firms in Kenya. The study was conducted in Eldoret. The data was collected from both primary and secondary sources. The data was primarily obtained from language mixed print advertisements and data analysis done using the processes of Lexical Pragmatics Theory. From the results, it was concluded that code-mixing was prevalent in commercial print advertisements in Kenya. The languages that were mixed in print advertisements were: English and Kiswahili, Sheng and English/ Kiswahili, Arabic and English, Luhya and English, Gikuyu and English, Kalenjin and English and Dholuo and English. The dominant mixture however, was English and Kiswahili. Seller Inventory # 9786138940517
Quantity: 1 available