广告创作与分析--从分析作品开始学做广告(第3版何辉广告学经典)

 
9787010162836: 广告创作与分析--从分析作品开始学做广告(第3版何辉广告学经典)

何辉所著的《广告创作与分析--从分析作品开始学做广告(第3版何辉广告学经典)》开创了通过分析广告作品开始学做广告的学习与教学方法,自第1版问世以来深受学习者的欢迎。第3版保留了前两版的经典内容,同时增补了从广告作品切入分析战略性广告活动的内容。全书包括学习分析别人的广告作品、学会从实践中吸取经验、拓宽视野看广告、广告研究四大板块,内容极其丰富,并收纳了大量作者亲自创作的广告原稿,透视了创意产生的思想轨迹,这些内容是一般广告学教材中难得一见的。

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HE HUI ZHU
ISBN 10: 7010162832 ISBN 13: 9787010162836
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Book Description paperback. Book Condition: New. Language:Chinese.Paperback. Pub Date:2016-07-01 Pages:618 Publisher: people's press writing this book first thought. is expected to initiate a pilot from the analysis. since the method and theory of learning. through theory and practice to enhance the interaction. research and Exploration on deepening attainment of new teaching pattern. Since the first edition of this book since the past fifteen years. In the long course of teaching and practice. Bookseller Inventory # DN011708

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