This book deals with a detailed and systematic introduction to the application of eye movement analysis method in psychological research. It falls into a total of 10 chapters. The first chapter starts with basics of eye movement to introduce basic modes of vision and eye movement. The second chapter includes comments on developments and status of methods of recording eye movement. The third chapter deals with an introduction to the process of reading eye movement. In the fourth chapter, saccade in eye movement is introduced. And the fifth chapter deals with research fruits in reading and understanding process with eye movements as indicators. The sixth chapter describes domestic and international research results of eye movement reading in Chinese. Eye movement research fruits in picture reading, visual search and mode recognition are introduced in the seventh chapter. The eighth chapter describes eye movement research in real scene perception. Chapter Nine introduces how to use eye movement to analyze other psychological activities such as optical illusions, punning pictures, problem-solving, personality, etc. The tenth chapter includes a comprehensive summary of eye movement research of applied psychology. There are also knowledge bars, recommended reading materials, classic introductions to eye movement, Hall of Fame engaging in eye movement researches, memorabilia about eye movement research, professional vocabulary of eye movement research, as well as the directory of graduate papers on eye movement since 2000 in the book General Introduction to the Eye Movement Research: A Magic Science to Explore the Mystery of the Window on Mind, making the book more interesting, readable and practical. A Magic Science to Explore the Mystery of the Window on Mind serves as reading material and reference for the undergraduates and postgraduates majoring in psychology in universities and colleges, the personnel engaged in eye movement research, as well as the staff working in the area of advertising, webpage design and usability tests.
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Book Description paperback. Book Condition: New. Language:Chinese.Paperback Pages Number: 396 Publisher: Science Press. limited liability company; 1st edition (December 29. 2011). Bookseller Inventory # LU2814