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Jack Trout, a best-seller author, directly criticizes in this book that the marketing personnel take shortcuts and play high-tech tricks when they should devote to explore and sell the unique quality of products. In order to confirm why some marketing personnel can successfully differentiate their own products while others often fail, the author investigates in detail the differentiation strategy of success-there are many successful stories in both giant enterprise such Dell, Southwest Airlines Co., Wal-Mart and small enterprise such as Strelet Unleavened Bread Company. The book introduces many methods for you to achieve differentiation strategy and also warns the difficulty of achieving differentiation by creativity, cheap, customer orientation and quality-driven, because these are also what the competitors can do.
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Book Description paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pages Number: 264 Publisher: Mechanical Industry Publishing Club Pub. Date :2011-06-01. distinctive: the era of extreme competition. the survival of the Road (Deluxe Edition) Introduction: There are two extremely competitive era of the typical company s first class Company: not yet aware of the different the importance of continuing to rely on higher quality or better value of combat. feel stronger than the competition. This company s bevy of masters to sell their quality. licensing. customer-oriented and various forms of leadership. The second company: You have to understand the need to be different. but I do not know how to implement. They believe that their products compared with competitors. there can be much different. They are often attracted to people advocate incentives. these people are committed to peak performance. victorious state of mind and good habits. Unfortunately. the same allocation of people are encouraging their competitors. No difference. Your company belongs to which category? In the different: extremely competitive era of survival (Collector s Edition). the best-selling author Jack Trout outspoken in his criticism of the marketing staff should be devoted to mining and selling the unique quality of its products when the value often cut corners. playing high-tech tricks. Why are some marketing staff in order to determine the success distinguish their products. while others are struggling. but defeated and go. the author examines in detail the successful differentiation strategy - from Dell. Southwest Airlines. Wal-Mart s giants to Sitelaite unleavened bread companies such small businesses. their success story everything. Different: extremely competitive era of survival (Collector s Edition) outlined a number you can use to achieveFour Satisfaction guaranteed,or money back. Seller Inventory # K20273