Managerial Economics (4th Edition) (Chinese Edition) - Softcover

[Mei]Zhan Mu Si·Bu Li Ke Li Ling Ke Li Fu De·Shi M

 
9787115247384: Managerial Economics (4th Edition) (Chinese Edition)

Synopsis

This book is translated from managerial economics of Managerial Economics and Organizational Architecture, fourth edition written by Brickley, Smith and Zimmerman. Through microeconomic analysis tools (demand, production and cost, price and game theory, etc.), the book analyses the management problems related to enterprise governance, incentive conflicts and managers pay, with the perspective of internal structure rather than external market. The book is suitable for MBA and EMBA students, senior undergraduate and graduate students majored in management, economic, and business, and also the management consulting and related enterprise training.

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