The book focused on the researches of new establishment of cosmetics brand and systematically analyzed market survey, competitors, brand positioning, brand naming, brand story narration, and VI design, etc. in the brand germination period. Meanwhile the book made many beneficial explorations on how to utilize big data by cosmetics industry.
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Book Description paperback. Book Condition: New. Paperback. Pub Date: 2016-01-01 Pages: 197 Language: Chinese Publisher: at the time of the purchase and use of cosmetics consumers People Post Press With China's cosmetics market to mature. the domestic consumer behavior more rational. for cosmetics brand awareness. understanding has also undergone a subtle change. This book is the focus of research start-up cosmetics brand. the system analyzes the budding brand of market research. competitor analysis. brand positioning. brand naming. brand s. Bookseller Inventory # CW016635