Business & Professional Ethics for Accountants,directors & Executives( 5th Edition) - Softcover

Leonard J. Brooks

Softcover

ISBN 10: 730011914X ISBN 13: 9787300119144

Publisher: Chinese People s University Press, 2010

Synopsis

This is a classic bilingual language textbook for those students in the university whose major is of business administration. Abstract: ------------------------------------------------ Published a document outlining its vision, values, and beliefs. Of course, the corporate annual report to shareholders is a good place to look for business strategy. If you can't find what you're looking for, call corporate communication and explain what you want and why you want it. Every division within a business should have a set of simple, easy-to-understand business objectives （e.g, Increase cash flow by 10% during this fiscal year,or Increase market share by 15% within the next three years）. All of your communication--no matter what the audience, no matter what the medium, no matter what the purpose for communicating--should be consistent with and directly supportive of those business objectives. If your writing and speaking don't fit that description, either you don't understand the company's objectives or you don't agree with them. If that is the case, you should make an effort to learn and understand them or look for work elsewhere. ATTRACT THE ATTENTION OF YOUR INTENDED AUDIENCE. Appeal to basic needs or to the fundamentals of physiology to attract the attention of your intended audience. Basic needs would include the bottom rungs of Abraham Maslow's Hierarchy of Human Needs. This hier- archy explains the frequent focus on issues related to survival, food, water, sex appeal, and other needs.4 The fundamentals of physiology are simply activities designed to appeal to the sight, hearing, taste, touch, or smell capacities of the audience. Loud noises, bright lights, and similar devices can attract attention; the more important issue is whether you can hold that attention once the audience knows who you are and what you want. ...

About this edition

• Publisher: Chinese People s University Press
• Publication date: 2010
• ISBN 10: 730011914X
• ISBN 13: 9787300119144
• Binding: Paperback
• Number of pages: 386