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Media Programming:Strategies and Practices, Eighth Edition (Chinese Edition) - Softcover

Susan Tyler Eastman, Douglas A.Ferguson

 
9787302248385: Media Programming:Strategies and Practices, Eighth Edition (Chinese Edition)
Softcover
ISBN 10: 7302248389 ISBN 13: 9787302248385
Publisher: Tsinghua University Press, 2011
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  • PublisherTsinghua University Press
  • Publication date2011
  • ISBN 10 7302248389
  • ISBN 13 9787302248385
  • BindingPaperback
  • Number of pages529

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SU SHAN TAI LE YI SI TE MAN (Susan Tyler Eastman)
Published by Tsinghua University Press (2011)
ISBN 10: 7302248389 ISBN 13: 9787302248385
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liu xing
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Book Description paperback. Condition: New. Paperback. Pages Number: 529 Language : Simplified Chinese. Publisher: Tsinghua University Press; 1st edition (March 1. 2011). media content and operations planning: Strategy and Practice (8th edition) focuses on the U.S. media planning and operation pattern of content world. the core of media programs (including electronic media programming. online programming and new media program) selection. scheduling. promotion and evaluation) mechanisms. Media content and operations planning: Strategy a. Seller Inventory # F96407

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