Adeptly address todays business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers.
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Book Description paperback. Book Condition: New. Paperback. Pub Date: 2011. Pages: 359 in Publisher: Tsinghua University Press shift to data-driven decision-making and how to use the website data to gain a competitive advantage in the past few years. the Internet. online marketing and advertising has experienced tremendous changes However. the way we handle data compared with several decades ago is still very much the same. stagnant. The leader in the field of web analytics avinash kaushik through the fine proposed framework for the next ge. Bookseller Inventory # CC002982