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Synopsis
杨建华、王为人编写的《供应链物流管理教程(21世纪经济管理精品教材)》从理论与实践两个角度，围绕着为企业创造竞争优势和市场机会，对供应链物流管理理论与方法从四个方面展开论述。第一，全局战略。从价值链视角介绍了供应链与供应链管理，分析了物流管理的发展、分支、分类与新出现的全球物流、电商物流等；从供应链变革出发，构建供应链战略与规划框架，权衡供应链战略规划与设计。第二，进出物流。从上游的战略采购与库存管理，到下游的分销物流，详细阐述供应链多级库存管理、仓储与运输管理决策问题、分销网络优化方案。第三，关系管控。介绍供应链中的客户关系管理、供应商关系管理及战略联盟合作关系的发展，关注供应商偏好与供应市场的监控，看重供应商质量、供应商绩效的管控。第四， 健康运行。介绍了维持供应链安全运营的供应链风险管理、危机管理与应急理论与方法。阐述了供应链可持续运营的社会责任问题，介绍了可持续、绿色、低碳物流与供应链的理论与方法。 针对每一部分内容，展示了业界卓越公司的实践，精选了案例与讨论题，利于师生结合实际开展协同教学与研究。
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Supply chain logistics management tutorial 21st Century Business Management Logistics Collectibles Textbook Series(Chinese Edition)
ISBN 10: 7302424381
ISBN 13: 9787302424383
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Seller: liu xing, Nanjing, JS, China
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paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2016-01-01 Publisher: Tsinghua University Press book from a theoretical and practical point of view. around the creation of competitive advantage and market opportunities for businesses. logistics and supply chain management theory and methods from four aspects discussed. First. the overall strategy. From the perspective of value chain describes the supply chain and supply chain management. and analysis of the development of logistics management. branch. . Seller Inventory # CW016251
Quantity: 5 available