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品牌管理 第2版 21世纪工商管理优秀教材 - Softcover

 
9787302431640: 品牌管理 第2版 21世纪工商管理优秀教材

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正版授权 Seller : Bonrise加微信[soweinc]每天分享好书,邀你加入国际微信群学习交流.微信好友低至5-9折的优惠 .书名:品牌管理(第2版)简介:作者:庞守林出版社:清华大学出版社出版时间:2016年04月装订方式:平装分类:教材|研究生/本科/专科教材|经济管理类图书|管理|市场/营销|品牌管理21世纪工商管理优秀教材

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PANG SHOU LIN BIAN
ISBN 10: 7302431647 ISBN 13: 9787302431640
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Seller: liu xing, Nanjing, JS, China

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paperback. Condition: New. Language:Chinese.Paperback Pub Date:2016-04-01 Pages:229 Publisher:. brand management Tsinghua University press. edited by Pang Shoulin (twenty-first Century second edition of Business Administration) is divided into two aspects: brand cultivation and brand management content. The brand cultivation part includes: the concept. the characteristic. the core value as well as the management pattern. the principle and method of the brand design. brand decision. Seller Inventory # DN044477

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