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The book consists of seven items, including market survey, master the market survey method, questionnaire design, collection and analysis of market survey data, understand the market prediction, understand the market prediction method, write a findings report. Each item has a front situation introduction, behind the situation tips. Every project with the corresponding situation case or situation extends to illustrate relevant market survey and forecast the concept, principle and method, have stronger specific aim. Each project is accompanied by consolidation of knowledge behind the exercises and training operations. This textbook has long been engaged in by the "" market survey and forecast "" teaching of backbone teachers and industry experts prepared in collaboration, content concise, user-friendly, practical.
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