Successful Wine Marketing in China (Chinese Edition)

 
9787501984039: Successful Wine Marketing in China (Chinese Edition)
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From the angle of the third party, this book introduces and analyzes various marketing phenomena in Chinas wine market and gives deep analysis at the theoretical level and attempt exploration at the practical level to marketing mode and brand management in this industry and the enterprise by combining traditional marketing management theory. With serving the industry, concentrating on practice and theory promotion as guide principle of writing, it systematically organizes typical marketing phenomena, innovative marketing mode, brand management idea, and future development trend of Chinas wine market in the respects of product marketing, price strategy, channel strategy, brand marketing, and service marketing. It also integrates a large number of marketing research cases of well-known industries and enterprises at home and abroad which are summarized and upgraded theoretically here by the author. This book is the first professional marketing work focusing on industry marketing environment + enterprise micro operation.

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TANG WEN LONG
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Book Description paperback. Condition: New. Language:Chinese.Paperback Pages Number: 326 Publisher: China Light Industry Press; 1st edition (December 1. 2011). Seller Inventory # LY3669

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