The whole book contains two parts. The first part introduces the ten principles of the market operation of OTC, it is the collection of the authors experience and lesson of his planning some thirty OTC products elaborately for decades years. Because of the limitation of the pages, the ten principles only relate to key points, not explaining, but smart people can know exactly how the OTC market operates. The second part illustrates the nine cases which planed by Lindun deeply, hoping they can illustrate the former-related principles more vividly. All the expressions in the cases are all out from the designers of Lindun. Besides, because marketing planning relates to confidential corporate information, cases place particular emphasis on the transmission, which is the common essence of all the marketing, observant people can know that.
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Book Description paperback. Book Condition: New. Language:Chinese.Publisher : Shanghai article Fairview Press Pub. Date: 200. Bookseller Inventory # K22135