Marketing Management: Concepts, Cases, Challenges and Trends

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9788120332591: Marketing Management: Concepts, Cases, Challenges and Trends
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M. Govindarajan
ISBN 10: 8120332598 ISBN 13: 9788120332591
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Book Description Softcover. Condition: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # AB127493

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Madabusi Govindarajan
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Book Description PHI Learning, India, 2007. Paperback. Condition: New. 2nd Revised edition. Language: N/A. Brand New Book. Seller Inventory # AMO9788120332591

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Book Description PHI Learning, 2009. Softcover. Condition: New. 2nd edition. The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer?s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today?s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed. CONTENTS: Preface Chapter 1 Understanding the Basics of Marketing Chapter 2 Classification of Goods, Customers and Markets Chapter 3 Consumer Buying Behaviour Chapter 4 Market Segmentation Chapter 5 Product Pricing Chapter 6 New Product Planning and Development Chapter 7 Marketing Planning and Strategy Formulation Chapter 8 Advertising and Sales Promotion Chapter 9 Marketing Research Chapter 10 Distribution Channels Chapter 11 Marketing Control Chapter 12 Brand Management Suggested Reading Index Printed Pages: 332. Seller Inventory # 11230

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