Marketing Management: Concepts, Cases, Challenges and Trends

0 avg rating
( 0 ratings by Goodreads )
 
9788120332591: Marketing Management: Concepts, Cases, Challenges and Trends

Brand New

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

GOVINDA RAJAN
Published by PHI Learning Pvt. Ltd.
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Quantity Available: 10
International Edition
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description PHI Learning Pvt. Ltd. Book Condition: New. International Edition. Bookseller Inventory # PHI-9788120332591

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.98
Convert Currency

Add to Basket

Shipping: US$ 4.72
From India to U.S.A.
Destination, Rates & Speeds

2.

M. Govindarajan
Published by PHI Learning (2009)
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description PHI Learning, 2009. Softcover. Book Condition: New. 2nd edition. The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer?s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today?s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed. CONTENTS: Preface Chapter 1 Understanding the Basics of Marketing Chapter 2 Classification of Goods, Customers and Markets Chapter 3 Consumer Buying Behaviour Chapter 4 Market Segmentation Chapter 5 Product Pricing Chapter 6 New Product Planning and Development Chapter 7 Marketing Planning and Strategy Formulation Chapter 8 Advertising and Sales Promotion Chapter 9 Marketing Research Chapter 10 Distribution Channels Chapter 11 Marketing Control Chapter 12 Brand Management Suggested Reading Index Printed Pages: 332. Bookseller Inventory # 11230

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.88
Convert Currency

Add to Basket

Shipping: US$ 4.72
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

GOVINDA RAJAN
Published by PHI Learning Pvt. Ltd.
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Quantity Available: 10
International Edition
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description PHI Learning Pvt. Ltd. Book Condition: New. International Edition. Bookseller Inventory # PHI-9788120332591

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.98
Convert Currency

Add to Basket

Shipping: US$ 5.91
From India to U.S.A.
Destination, Rates & Speeds

4.

Govindarajan
Published by Phi
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Quantity Available: 5
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Phi. Book Condition: New. 8120332598 Brand New, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Bookseller Inventory # NO_9788120332591

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

M. Govindarajan
Published by PHI Learning (2009)
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description PHI Learning, 2009. Softcover. Book Condition: New. 2nd edition. The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketerâs role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in todayâs competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed. CONTENTS: Preface Chapter 1 Understanding the Basics of Marketing Chapter 2 Classification of Goods, Customers and Markets Chapter 3 Consumer Buying Behaviour Chapter 4 Market Segmentation Chapter 5 Product Pricing Chapter 6 New Product Planning and Development Chapter 7 Marketing Planning and Strategy Formulation Chapter 8 Advertising and Sales Promotion Chapter 9 Marketing Research Chapter 10 Distribution Channels Chapter 11 Marketing Control Chapter 12 Brand Management Suggested Reading Index Printed Pages: 332. Bookseller Inventory # 11230

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 6.88
Convert Currency

Add to Basket

Shipping: US$ 5.91
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Govindarajan
Published by Prentice Hall of India
ISBN 10: 8120332598 ISBN 13: 9788120332591
New PAPERBACK Quantity Available: 1
International Edition
Seller:
Book Arsenal
(Delhi, DELHI, India)
Rating
[?]

Book Description Prentice Hall of India. PAPERBACK. Book Condition: New. 8120332598 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Bookseller Inventory # 8120332598-ABA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.51
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

M. Govindarajan
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN4127493

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.59
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

M. Govindarajan
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Softcover Quantity Available: > 20
International Edition
Seller:
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Softcover. Book Condition: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD3127493

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.59
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

Govindarajan
ISBN 10: 8120332598 ISBN 13: 9788120332591
New Quantity Available: 1
International Edition
Seller:
Rating
[?]

Book Description Book Condition: New. Verify ISBN for International Edition; year of publication 8120332598. Bookseller Inventory # 148454

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 5.16
Convert Currency

Add to Basket

Shipping: US$ 10.65
From India to U.S.A.
Destination, Rates & Speeds

10.

Govindarajan
Published by Phi
ISBN 10: 8120332598 ISBN 13: 9788120332591
New PAPERBACK Quantity Available: 1
Seller:
Great Book Deals
(PATIALA, PUNJA, India)
Rating
[?]

Book Description Phi. PAPERBACK. Book Condition: New. 8120332598 New Book.Internaional edition. Please allow us 4-14 Business days to arrive. Bookseller Inventory # RDA-DHA25-9788120332591

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.93
Convert Currency

Add to Basket

Shipping: US$ 4.72
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book