This book, now in its Fifth Edition, provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field.
The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI. What's New to this Edition: New Chapters Chapter 14: Country Evaluation and Selection Chapter 28: Institutional Framework for Export Promotion Chapter 29: Management Practices and Strategies of Japanese Multinationals New Case Studies: Managerial Challenges India's Trade Policy European Union Update on Ranbaxy Case Toyota With the addition of these new chapters and new case studies, the new edition should prove highly useful as a text for the students of Management, Commerce and Economics. It would also be of great benefit to practising managers in International Business, exporters and importers.
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JUSTIN PAUL (PhD, IIT Bombay) is Associate Professor, Indian Institute of Foreign Trade (IIFT), New Delhi and Nagoya University of Commerce and Business, Japan. A consistent rank holder and an alumnus of IIT Bombay, he was earlier Chairperson, Department of International Business, Indian Institute of Management (IIM) Indore and has taught full courses as Visiting Faculty in Aarhus University, Denmark, Grenoble Business School, France, SP Jain, UAE and ISM University, Lithuania. He has been a trainer and adjunct scholar in USA, Germany, Oman, Mauritius, UK, Nepal and China. Dr. Justin Paul has also worked with banks and served as consultant for Tata Group, Confederation of Indian Industry (CII), and the European Chamber of Commerce. He has been cited as a Role Model and Achiever by reputed organizations.
A recipient of international awards for case studies, Dr. Justin Paul's articles have been published by Ivey-Canada, Asian Case Research Journal (Singapore), and Competitiveness Review (USA). He has authored/co-authored several books on Business Environment, International Marketing, Banking and Financial Services, and Export-Import Management. Dr. Justin Paul has widely travelled in over 33 countries.
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