Consumer Behaviour and Advertising Management

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9788122419474: Consumer Behaviour and Advertising Management
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Khan, M.
Published by New Age International, New Delhi (2006)
ISBN 10: 812241947X ISBN 13: 9788122419474
New Soft cover Quantity Available: 1
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Book Description New Age International, New Delhi, 2006. Soft cover. Condition: New. 392pp. Seller Inventory # 461124

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Matin Khan
Published by New Age International (P) Limited (2013)
ISBN 10: 812241947X ISBN 13: 9788122419474
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Book Description New Age International (P) Limited, 2013. Softcover. Condition: New. 5th or later edition. This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expand the 5Ms of advertising, ethical and social issues. They are also illustrated with case studies. Printed Pages: 390. Seller Inventory # 16730

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3.

Matin Khan
Published by New Age International (P) Limited (2013)
ISBN 10: 812241947X ISBN 13: 9788122419474
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
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Book Description New Age International (P) Limited, 2013. Softcover. Condition: New. 5th or later edition. This book, Consumer Behaviour and Advertising Management, is addressed primarily to the students pursuing courses in management in universities and students in India. It explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment . It covers almost all the topics required to be studied in the field of consumer behaviour and advertising management. It covers the syllabi of IET. The text on consumer behaviour has been amply made clear with case studies. The chapters on advertising, besides dealing with promotional tools, also expand the 5Ms of advertising, ethical and social issues. They are also illustrated with case studies. Printed Pages: 390. Seller Inventory # 16730

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