Surat M. Kumari Services Marketing

ISBN 13: 9788126125661

Services Marketing

 
9788126125661: Services Marketing

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M Surat Kumari
ISBN 10: 8126125667 ISBN 13: 9788126125661
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Book Description hardcover. Book Condition: New. (Size 22.5 x 14.5), Contents, Foreword, Preface, Acknowledgment, Abbreviation, Part I- Theoretical Setting, Introduction, Part II- Survey Findings, II Service Product in South Central Railway, III Pricing of Services of South Central Railway, IV Promotion of Services of South Central Railway, V Distribution of Services of South Central Railway, VI Physical Process in Services Marketing of South Central Railway, VII Physical Evidence of South Central Railway, VIII People Dimension in Services Marketing of South Central Railway, IX Customer Services and Facilitation in South Central Railway, X Strategic Services Marketing Planning in South Central Railway, Part III-Conclusions And Recommendations, XI Summary and Recommendations, Annexures , Bibliography, Index. xviii+183 Verify ISBN for International Edition, Year of Publication 2005 8126125667. Bookseller Inventory # 55575

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