Managerial Economics, 5Th Ed - Softcover

Stephen G. Marks William F. Samuelson

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9788126517725: Managerial Economics, 5Th Ed

Softcover

ISBN 10: 8126517727 ISBN 13: 9788126517725

Publisher: WSE, 2008

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In today's highly competitive business environment, managers must be able to make increasingly more complex decisions. This book illustrates the central problems they face and provides the economic analysis needed to guide their decisions. This edition includes many revised applications and coverage of game theory, decision making under uncertainty, international topics, e-commerce, and the internet. � introduction to economic decision making � optimal decisions using managerial analysis � demand analysis and optimal pricing � estimating demand � forecasting � production � cost analysis � decision making under uncertainty � the value of information � perfect competition � monopoly � oligopoly � game theory and competitive strategy � regulation, public goods, and benefit-cost analysis � asymmetric information and organizational design � bargaining and negotiating � auctions and competitive bidding � linear programming � capital budgeting

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