Key Features Recognized Expert/Extensive Hurley is the recognized expert on this topic and brings a powerful platform. He published a landmark 2006 article on trust in the Harvard Business Review and will tap on his relationship with HBR to publish new articles in conjunction with the book's launch. This book is the distillation of Hurley's extensive research and executive education work at Columbia Business School, Duke Corporate Education, and Fordham University. Author Speaking & Hurley is an active speaker, and has over 20 years of coaching and consulting experience. He teaches 20-30 seminars each year (50-500 people per seminar). He is under contract to conduct trust seminars for the Senior Management of UBS Bank worldwide (estimated 1, 000 people in the first contract year). Over the past two years, he has taught or spoken at Ingersol Rand, UBS, BAE Systems, Columbia University, Duke Corporate Education, Fordham University, Price Waterhouse Coopers, State Farm Insurance, Home Depot, Nature Conservancy, Raytheon, Merck, Bloomberg, and Societe General. Hurley has strong connections within many of these companies--especially UBS, BAE Systems, and Ernst and Young--and he will leverage these relationships to promote the book. Author's Network/High Profile Hurley will leverage his deep connections as an executive coach, business school professor, and psychologist. He will seek endorsements from top business leaders and CEOs in his network, including Warren Bennis; Larry Bossidy; Jerry Corrigan, chairman of Goldman Sachs; Chester Cadiuex, chairman and CEO of Quiktrip Inc.; Oswald Grubel, CEO of UBS Bank; and Dennis Nally, CEO of PWC. He will tap on notable psychologists such as Morton Duestch, and Warner Burke, and high-profile business school professors such as Joel Brockner at Columbia, Paul Bracken at Yale, Donald Hambrick at Penn State, Deepal Malhotra at Harvard, and Sim Sitkin at Duke. Hurley will also explore cour
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