Innovation Management: Strategies, Concepts and Tools for Growth and Profit - Softcover

Shlomo Maital; D.V.R. Seshadri

Softcover

ISBN 10: 8126938617 ISBN 13: 9788126938612

Publisher: Atlantic Publishers and Distributors (P) Ltd, 2024

Synopsis

Innovation Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.

Following the publication of the successful first edition, and in response to many readers′ positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.

Edition details

• Publisher: Atlantic Publishers and Distributors (P) Ltd
• Publication date: 2024
• Language: English
• ISBN 10: 8126938617
• ISBN 13: 9788126938612
• Binding: Paperback
• Number of pages: 492