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Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being.a rags to riches story.an embodiment of human values.a cult figure par excellence.the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.
"synopsis" may belong to another edition of this title.
Both the authors have wide experience in the fields of Business Manangement/Accountancy etc., Being admirers of Rajinikanth they felt a book of this kind will greatly motivate and cater to the businessmen young and old alike.
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Book Description Rupa Publications India 11/1/2012, 2012. Paperback or Softback. Condition: New. Grand Brand Rajini: Brand Management the Rajinikanth Way. Book. Seller Inventory # BBS-9788129120595
Book Description Rupa Publications India, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK. No. book. Seller Inventory # ria9788129120595_lsuk
Book Description Rupa Publications India. PAPERBACK. Condition: New. 8129120593 Special order direct from the distributor. Seller Inventory # ING9788129120595
Book Description Rupa Publications India 2012-11, 2012. PF. Condition: New. Seller Inventory # 6666-LSI-9788129120595
Book Description Rupa and Co, 2012. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9788129120595