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This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.
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David Kreps is the Adams Distinguished Professor of Management at the Stanford Business School, where, over a forty year career, he has taught courses from Decision Making Under Uncertainty to Managerial Economics to Operations to Human Resource Management. A leading economic theorist, he is a past recipient of the John Bates Clark Medal, a Distinguished Fellow of the American Economic Association, and a member of the National Academy of Sciences. He is the author of six previous books, including Microeconomics for Managers, Game Theory and Economic Modeling, and Strategic Human Resources: Frameworks for General Managers (with James Baron). He lives in Stanford, California.
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