This breakthrough text shows MBA?s how to use economics to solve business problems. Succinct, faced paced, and challenging,students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business ?rather than academic ? careers. Features: * Written specifically for the MBA-levelmanagerial economics class, ManagerialEconomics: A Problem Solving Approachteaches readers to solve problems ratherthan learn models ? enabling students toconnect economics and decisions made atwork. Readers will find less math andtechnical models, as well as fewer graphsand figures, than traditional managerialeconomics texts but much more real-worldemphasis * Interactive end-of-chapter material alsoplaces students in the role of decisionmaker, presenting real-world scenarios andasking readers to make suggestions aboutthe most profitable and rational decisionpossible. An average of eight to 10situations are posed this way for everychapter, offering instructors excellentselections for individual case assignments,group projects, or class discussions * Interspersed within the chapters are minilectures on microeconomic topics. Thesesuccinct lessons present relevant theory inan accessible and compact way, enablingstudents to see the theory and thenimmediately apply it. This unique feature makes Managerial Economics afreestanding book that does not require anadditional tutorial in microeconomics About The Author: Luke M. Froeb, Vanderbilt University Table Of Contents: * Section I: Problem Solving and DecisionMaking 1. Introduction: What This Book is About
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