EFFECTIVE BUSINESS COMMUNICATION

 
9788131514788: EFFECTIVE BUSINESS COMMUNICATION

Effective business communication prepares students for business communication by employing a hands-on approach -connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the internet, and other innovations in communication technology. This streamlined edition has been completely updated to reflect current trends and practices in the world of business..

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ISBN 10: 8131514781 ISBN 13: 9788131514788
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Book Description 2011. N.A. Book Condition: New. Bookseller Inventory # 290744

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Scott Ober
Published by Houghton Mifflin College/Cengage Learning India (2011)
ISBN 10: 8131514781 ISBN 13: 9788131514788
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Book Description Houghton Mifflin College/Cengage Learning India, 2011. Softcover. Book Condition: New. First edition. Effective Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. This streamlined edition has been completely updated to reflect current trends and practices in the world of business. New! Chapter-opening vignettes profile successful business managers, including: Jim Grenier, Vice President of Human Resources, Intuit; Ken Chenault, Chairman and CEO, American Express; and Gretchen Hofmann, Senior Vice President, Universal Orlando Resort. ? The 3Ps (Problem, Process, Product) Writing Model in every chapter shows students how to consider a particular business communication problem, think critically about how to solve it, and produce the appropriate communication product. Over 60 full-page annotated and formatted writing models are included, as well as additional models for classroom discussion. ? Real company letterheads serve as models for student writing. Step-by-step composing notes as well as grammar and mechanics pointers help students craft complete, ready-to-send messages.PART I: FOUNDATIONS OF BUSINESS COMMUNICATION 1. Understanding Business .2. Contemporary Issues in Business 3. Interpersonal Communication Skills. PART II: DEVELOPING YOUR BUSINESS WRITING SKILLS 4. The Writing Process. 5. Revising Your Writing. PART III: CORRESPONDENCE 6. Routine Messages. 7. Persuasive Messages. 8. Bad-News Messages. PART IV: REPORT WRITING 9. Planning the Report and Managing Data. 10. Writing the Report. PART V: ORAL AND EMPLOYMENT COMMUNICATION 11. Making Oral Presentations. 12. Employment Communication. A. Common Types of Reports. B. Formatting Business Documents. C. Language Arts Basics. References Printed Pages: 486. Bookseller Inventory # 72724

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3.

Scott Ober
Published by Houghton Mifflin College/Cengage Learning India (2011)
ISBN 10: 8131514781 ISBN 13: 9788131514788
New Softcover First Edition Quantity Available: > 20
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A - Z Books
(New Delhi, DELHI, India)
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Book Description Houghton Mifflin College/Cengage Learning India, 2011. Softcover. Book Condition: New. First edition. Effective Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology. This streamlined edition has been completely updated to reflect current trends and practices in the world of business. New! Chapter-opening vignettes profile successful business managers, including: Jim Grenier, Vice President of Human Resources, Intuit; Ken Chenault, Chairman and CEO, American Express; and Gretchen Hofmann, Senior Vice President, Universal Orlando Resort. ⢠The 3Ps (Problem, Process, Product) Writing Model in every chapter shows students how to consider a particular business communication problem, think critically about how to solve it, and produce the appropriate communication product. Over 60 full-page annotated and formatted writing models are included, as well as additional models for classroom discussion. ⢠Real company letterheads serve as models for student writing. Step-by-step composing notes as well as grammar and mechanics pointers help students craft complete, ready-to-send messages.PART I: FOUNDATIONS OF BUSINESS COMMUNICATION 1. Understanding Business .2. Contemporary Issues in Business 3. Interpersonal Communication Skills. PART II: DEVELOPING YOUR BUSINESS WRITING SKILLS 4. The Writing Process. 5. Revising Your Writing. PART III: CORRESPONDENCE 6. Routine Messages. 7. Persuasive Messages. 8. Bad-News Messages. PART IV: REPORT WRITING 9. Planning the Report and Managing Data. 10. Writing the Report. PART V: ORAL AND EMPLOYMENT COMMUNICATION 11. Making Oral Presentations. 12. Employment Communication. A. Common Types of Reports. B. Formatting Business Documents. C. Language Arts Basics. References Printed Pages: 486. Bookseller Inventory # 72724

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