Consumer Behaviora Managerial Perspective

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9788131528532: Consumer Behaviora Managerial Perspective

Consumer Behavior: A Managerial Perspective-Cengage Learning-Sharma/ Sheth/ Mittal-2015-EDN-1

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Book Description 2015. Soft cover. Book Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # ABECA8664

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Sharma, Dheeraj
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Dheeraj Sharma, Jagdish N. Sheth & Banwari Mittal
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Banwari Mittal,Dheeraj Sharma,Jagdish Sheth
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Book Description Cengage Learning India, 2015. Softcover. Book Condition: New. First edition. This book teaches from a managerial perspective and emphasizes how this relates to the study of consumer behavior, allowing students to read and understand concepts and examples that they would encounter as a manager of a business. Each chapter opens with a vignette, narrated to engage the student from the very beginning, of such captivating stories as how one church in a suburb of Chicago makes religion relevant to churchgoers, the details surrounding a mass wedding ceremony where 250 customers wedded to their cars, how surrogate advertising is used by liquor companies in India, and how Century Plaza is using technology to become the hotel of the future. Each chapter features illustrative boxes called Window on Research and Window on Practice. In the former, we showcase current research on significant topics covered in the chapter. Windows on Practice is a unique collection of current practice stories, such as &ldquoAmazon.com?Implications for Dynamic Pricing" and &ldquoRelationship-Buying by Automobile Makers." Also, we discuss how cash on delivery of products has resulted in major changes in e-commerce in India. The book incorporates examples from around the world in every chapter, such as, the socialization of Chinese children as consumers, lifestyle clusters in Asian countries, and building relationships in Russia.Part 1 Consumer Behavior: Power, Scope, and Context Chapter 1 The Customer: Key to Market Success Chapter 2 Determinants of Consumer Behavior: Personal Factors and Market Environment Chapter 3 Trends in Determinants of Consumer Behavior Part 2 Foundations of Consumer Behavior Chapter 4 The Consumer as a Perceiver and Learner Chapter 5 Consumer Motivation: Needs, Emotions, and Psychographics Chapter 6 Consumer Attitudes: Cognitive and Affective Chapter 7 Researching Consumer Behavior Part 3 Consumer Decisions and Relationships Chapter 8 Individual Consumer Decision Making Chapter 9 Institution Consumer Decision Making: Needs, Emotions, and Psychographics Chapter 10 Relationship-Based Buying Part 4 Building Loyalty and Consumer Value Chapter 11 Consumer Loyalty to Products, Brands, and Stores Chapter 12 Online Consumer Behavior Chapter 13 Creating Market Values for the Consumer Glossary Index Printed Pages: 556. Bookseller Inventory # 100890

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Banwari Mittal,Dheeraj Sharma,Jagdish Sheth
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Book Description Cengage Learning India, 2015. Softcover. Book Condition: New. First edition. This book teaches from a managerial perspective and emphasizes how this relates to the study of consumer behavior, allowing students to read and understand concepts and examples that they would encounter as a manager of a business. Each chapter opens with a vignette, narrated to engage the student from the very beginning, of such captivating stories as how one church in a suburb of Chicago makes religion relevant to churchgoers, the details surrounding a mass wedding ceremony where 250 customers wedded to their cars, how surrogate advertising is used by liquor companies in India, and how Century Plaza is using technology to become the hotel of the future. Each chapter features illustrative boxes called Window on Research and Window on Practice. In the former, we showcase current research on significant topics covered in the chapter. Windows on Practice is a unique collection of current practice stories, such as &ldquoAmazon.comâ"Implications for Dynamic Pricing" and &ldquoRelationship-Buying by Automobile Makers." Also, we discuss how cash on delivery of products has resulted in major changes in e-commerce in India. The book incorporates examples from around the world in every chapter, such as, the socialization of Chinese children as consumers, lifestyle clusters in Asian countries, and building relationships in Russia.Part 1 Consumer Behavior: Power, Scope, and Context Chapter 1 The Customer: Key to Market Success Chapter 2 Determinants of Consumer Behavior: Personal Factors and Market Environment Chapter 3 Trends in Determinants of Consumer Behavior Part 2 Foundations of Consumer Behavior Chapter 4 The Consumer as a Perceiver and Learner Chapter 5 Consumer Motivation: Needs, Emotions, and Psychographics Chapter 6 Consumer Attitudes: Cognitive and Affective Chapter 7 Researching Consumer Behavior Part 3 Consumer Decisions and Relationships Chapter 8 Individual Consumer Decision Making Chapter 9 Institution Consumer Decision Making: Needs, Emotions, and Psychographics Chapter 10 Relationship-Based Buying Part 4 Building Loyalty and Consumer Value Chapter 11 Consumer Loyalty to Products, Brands, and Stores Chapter 12 Online Consumer Behavior Chapter 13 Creating Market Values for the Consumer Glossary Index Printed Pages: 556. Bookseller Inventory # 100890

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Dheeraj Sharma
ISBN 10: 8131528537 ISBN 13: 9788131528532
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Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-137339

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